Web Analytics Consultant Job Description

Looking to hire a rockstar Web Analytics Consultant for your company? Read more about the role and use the job description template below to attract the best candidates.

Web Analytics Consultant: role overview

A Web Analytics Consultant is an expert in analyzing web traffic data to optimize online business performance. They identify opportunities to improve website user experience, increase customer acquisition, and grow revenue. A great Web Analytics Consultant has strong analytical, technical, and communication skills, along with experience in web analytics platforms and data visualization tools.

Web Analytics Consultant job description template

A Web Analytics Consultant is responsible for analyzing website and app data to provide insights and recommendations to improve online performance. You will work closely with clients to understand their business goals and objectives, and then develop customized measurement plans to track and analyze key metrics. As a Web Analytics Consultant, you will also be responsible for creating reports and visualizations that clearly communicate complex data to non-technical stakeholders. To excel in this role, you should have a strong understanding of web analytics tools and techniques, as well as excellent communication and problem-solving skills.

Your responsibilities

Responsibilities of a Web Analytics Consultant:
  • Develop and implement web analytics strategies that align with the business goals of clients.
  • Perform regular audits of website data to ensure accuracy and completeness of information.
  • Provide insights and recommendations to clients based on web analytics data to help improve their website’s performance and user experience.
  • Create custom reports and dashboards using web analytics tools such as Google Analytics, Adobe Analytics, or IBM Analytics.
  • Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
  • Stay up-to-date with industry trends and best practices in web analytics and digital marketing.
  • Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
  • Communicate effectively with clients and team members to ensure successful completion of projects and deliverables.
As a web analytics consultant, it is essential to have a strong understanding of web analytics tools and data analysis techniques. You should also possess excellent communication and problem-solving skills to provide valuable insights and recommendations to clients. By implementing effective web analytics strategies, you can help businesses make informed decisions and achieve their digital marketing objectives.


  • 3 yrs analyzing data using web analytics tools
  • Experience with Google Analytics
  • Expertise in data visualization & reporting
  • Understanding of tag management systems
  • Strong knowledge of online marketing channels
  • Proficiency in Excel and SQL
  • Understanding of A/B testing methodologies
  • Ability to provide data-driven recommendations
  • Experience with heat mapping tools
  • Knowledge of website usability testing

Frequently asked questions

What does a Web Analytics Consultant do?

Web Analytics Consultants are responsible for helping businesses make data-driven decisions. They use a variety of tools and techniques to analyze website and digital marketing data, then provide recommendations for improvements. For example, a Web Analytics Consultant might analyze website traffic to identify areas where visitors drop off, then suggest changes to the website’s layout or content. They might also use data to inform marketing campaigns, helping businesses reach their target audiences more effectively. Ultimately, Web Analytics Consultants help companies get the most out of their online presence.

What skills make a great Web Analytics Consultant?

  • Analytical skills: Ability to analyze large data sets
  • Proficient in web analytics tools: Google Analytics, Adobe Analytics
  • Technical skills: Knowledge of HTML, CSS and JavaScript
  • Problem-solving skills: Ability to troubleshoot and fix tracking issues
  • Communication skills: Ability to convey insights to stakeholders
  • Visualization skills: Ability to create data visualizations
  • Business acumen: Understanding of business goals and objectives
  • Project management skills: Ability to manage multiple projects
  • Attention to detail: Ability to spot anomalies in data
  • Continuous learning: Keenness to learn new tools and techniques

How to write an engaging job description for the Web Analytics Consultant role?

To attract top talent as a Web Analytics Consultant, focus on highlighting specific technical skills and experience with analytics tools. Be sure to also emphasize the importance of strong communication abilities, as consultants must be able to clearly convey complex data insights to clients. Finally, mention any unique company benefits or opportunities for growth to set the position apart from competitors.

Who does a Web Analytics Consultant work with on daily basis?

A Web Analytics Consultant typically works with various departments within an organization on a daily basis, such as marketing, sales, product development, and IT teams, to provide insights and recommendations based on data analysis. They usually belong to the digital marketing or data analytics department, but their role is often cross-functional and collaborative in nature. They generally report to a higher-level manager, such as a Digital Marketing Manager or Analytics Manager, or in some cases, directly to the Chief Marketing Officer or Director of Marketing.

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