User Acquisition Manager Job Description

Looking to hire a rockstar User Acqusition Manager for your company?
Read more about the role and use the job description template below to attract the best candidates.

Role overview

A User Acquisition Manager is focused on driving users to a specific product or service. They utilize a variety of channels to reach potential customers, such as social media, email, and online advertising. A successful User Acquisition Manager should have strong analytical skills, a deep understanding of customer behavior, and the ability to adapt quickly to changing market conditions.

User Acquisition Manager job description template

As a User Acquisition Manager, you will be responsible for driving user growth and engagement for our company’s digital products. Your main objective will be to develop and execute strategic plans to acquire new users through various marketing channels, including social media, SEM, email, and partnerships. You will also be responsible for analyzing user acquisition metrics, identifying trends and optimizing campaigns to improve results. You should possess strong analytical and communication skills, as well as experience in digital marketing and a passion for data-driven decision making. Join our team and help us grow our user base!

Your responsibilities

  • Develop, implement, and manage user acquisition strategies to drive growth and meet business goals.
  • Identify and target key user segments through various channels, including social media, search engines, and email campaigns.
  • Collaborate with cross-functional teams, including product, design, and analytics, to optimize user acquisition campaigns and improve conversion rates.
  • Analyze and report on user acquisition metrics, including cost per acquisition, lifetime value, and retention rates.
  • Stay up-to-date on industry trends, best practices, and emerging technologies to continuously improve user acquisition strategies.
  • Manage relationships with external partners, such as agencies and vendors, to ensure effective execution of user acquisition campaigns.
  • Develop and manage budgets for user acquisition campaigns, ensuring maximum return on investment.
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive user acquisition and engagement.
  • Provide leadership and mentorship to junior team members, fostering a culture of innovation and continuous improvement.
  • Ensure compliance with all relevant regulations and guidelines related to user data privacy and security.


  • 2 years experience in user acquisition
  • Proven track record of paid social media campaigns
  • Familiarity with analytics tools such as Google Analytics
  • Experience with A/B testing
  • Ability to manage multiple campaigns at once
  • Expertise in SEO and SEM tactics
  • Strong communication and teamwork skills
  • Experience with mobile app acquisition preferred
  • Understanding of attribution modeling
  • Analytical and detail-oriented mindset

Frequently asked questions

What exactly does an User Acquisition Manager do?

A User Acquisition Manager is responsible for acquiring and retaining users for a company's product or service. They use a variety of channels, such as social media, search engine advertising, and email marketing to drive user traffic. Their job is to analyze data and optimize campaigns to increase user acquisition rates. For instance, a User Acquisition Manager may work on creating and executing a digital marketing strategy to increase the number of app downloads for a mobile game company.

What are the essential skills for a top-notch User Acquisition Manager?

PPC Ad Campaigns

Conversion Rate Optimization

SEO Strategy

Analytics & Data Analysis

Mobile App Marketing

Social Media Advertising

Email Marketing

Content Marketing

Lead Generation

A/B Testing

How to write an engaging job description for the User Acquisition Manager role?

To write an effective User Acquisition Manager job description, it's important to highlight the key responsibilities, required skills, and qualifications for the role. Use clear language and avoid industry jargon. Emphasize the unique aspects of the position and what makes it an attractive opportunity for candidates. Be sure to include information about the company culture and any perks or benefits offered.

Who does an User Acquisition Manager work with on daily basis?

A User Acquisition Manager typically works within the marketing department of an organization, collaborating closely with digital marketing specialists, data analysts, and product managers. They often report to a higher-level marketing executive, such as the Director of Marketing or Chief Marketing Officer. On a daily basis, they interact with various teams, including creative, content, social media, public relations, and development to ensure a cohesive approach to user acquisition efforts.

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Paulina Wardęga CEO & Founder

Let's talk about how we can support your company with data-driven recruitment.

Paulina Wardęga
CEO & Founder

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