Territory Sales Manager Job Description

Looking to hire a rockstar Territory Sales Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Territory Sales Manager: role overview

Territory Sales Managers play a crucial role in driving revenue growth in assigned territories. They identify new business opportunities, build relationships with clients and distributors, and achieve sales targets. Excellent communication skills, a results-driven mindset, and strong analytical abilities are key traits to look for when hiring a Territory Sales Manager.

Territory Sales Manager job description template

As a Territory Sales Manager, you’ll be responsible for driving sales and revenue growth within your assigned geographical area. You’ll work closely with your team to build and maintain relationships with key customers and prospects, identify new business opportunities, and develop and execute effective sales strategies. You’ll also be responsible for analyzing market trends, tracking sales performance, and providing regular reports to senior management. If you’re a motivated, results-driven professional with a passion for sales, this could be the perfect opportunity for you.

Your responsibilities

  • Develop and execute sales strategies to achieve sales targets within assigned territory.
  • Build and maintain strong relationships with customers, prospects, and key stakeholders.
  • Identify new business opportunities and market trends to drive revenue growth.
  • Conduct market research and analyze data to inform sales decisions.
  • Manage sales pipeline and forecast sales projections accurately.
  • Collaborate with internal teams to ensure seamless customer experience and successful execution of sales strategies.
  • Provide regular updates and reports on sales activities, performance, and achievements.
  • Stay up-to-date with industry trends, competitors, and market developments.
  • Attend industry events, conferences, and trade shows to network and promote the company’s products and services.
  • Provide exceptional customer service and support to maintain customer satisfaction and loyalty.


  • Proven experience in territory sales management
  • Strong understanding of the sales process
  • Ability to build and maintain client relationships
  • Excellent communication and negotiation skills
  • Proficient in CRM software and sales reporting
  • Self-motivated and goal-oriented
  • Knowledge of industry trends and competition
  • Experience in developing and executing sales strategies
  • Ability to analyze data and make strategic decisions
  • Flexibility and adaptability in fast-paced environments

Frequently asked questions

What does a Territory Sales Manager do?

Territory Sales Managers are responsible for managing and growing a designated area’s sales, usually for a particular product or service. They identify and target potential customers, develop and maintain relationships with existing ones, and work to meet sales targets. Examples of daily activities include conducting sales presentations, negotiating contracts and pricing, forecasting sales, and analyzing market trends in order to develop sales strategies. They must have excellent communication and customer service skills, as well as the ability to work independently and as part of a team.

What skills make a great Territory Sales Manager?


How to write an engaging job description for the Territory Sales Manager role?

To create an engaging Territory Sales Manager job description, focus on highlighting the key responsibilities of the position, required skills, and qualifications. Emphasize the benefits of the role, such as the opportunity for growth and competitive compensation. Avoid using industry jargon or buzzwords, and instead use clear, concise language to appeal to a wider audience. Be sure to include a call to action that encourages qualified candidates to apply.

Who does a Territory Sales Manager work with on daily basis?

A Territory Sales Manager typically works within the sales department of an organization. They collaborate with other sales team members including sales representatives, account managers, and other sales managers. They also frequently liaise with the marketing department, customer service team, and sometimes the finance and operations departments to ensure seamless coordination of sales efforts. Their direct reporting line is usually to a Regional Sales Manager or Director of Sales, depending on the company’s structure.

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