Sponsorship Sales Executive Job Description

Looking to hire a rockstar Sponsorship Sales Executive for your company? Read more about the role and use the job description template below to attract the best candidates.

Sponsorship Sales Executive: role overview

A skilled Sponsorship Sales Executive negotiates, secures, and maintains partnerships between organizations and potential sponsors. They analyze market trends to create successful revenue strategies and exceed sales goals. A great candidate possesses strong communication, negotiation, and networking skills, as well as a track record of successful sales achievements.

Sponsorship Sales Executive job description template

As a Sponsorship Sales Executive, you’ll be responsible for identifying and securing new sponsorship deals for our company. You’ll be building relationships with potential sponsors, creating customized sponsorship packages, and negotiating terms and pricing. You’ll be working closely with our marketing and events teams to ensure sponsorships are executed seamlessly. The ideal candidate will have strong communication and sales skills, along with a deep understanding of the sponsorship industry. If you’re a driven individual who loves the thrill of closing deals and building partnerships, we want to hear from you.

Your responsibilities

Responsibilities of a Sponsorship Sales Executive:
  • Develop and implement sales strategies to achieve sponsorship revenue goals
  • Identify and prioritize potential sponsors based on their fit with the organization’s goals and target audience
  • Research and analyze market trends and competitor activity to ensure the organization stays ahead of the curve
  • Build and maintain strong relationships with sponsors by providing excellent customer service and communication
  • Create custom sponsorship proposals and presentations that are tailored to the sponsor’s needs and interests
  • Negotiate sponsorship contracts and ensure all terms are clearly defined and agreed upon by both parties
  • Manage sponsorship activation and fulfillment, working closely with other departments to ensure all sponsor obligations are met
  • Track sponsorship revenue and expenses, providing regular reports to management
  • Stay up-to-date on industry best practices and emerging trends in sponsorship sales and marketing
These are just a few of the key responsibilities of a Sponsorship Sales Executive. This role requires a unique combination of sales, marketing, and relationship-building skills, as well as a deep understanding of the organization’s goals and values. If you’re a motivated, results-driven individual with a passion for sponsorship sales, this could be the perfect career for you.


  • Minimum 3 years sales experience in sponsorship industry
  • Track record of exceeding sales targets
  • Ability to pitch and close deals effectively
  • Knowledge of industry trends and best practices
  • Strong network and relationships with potential sponsors
  • Adept in sales pipeline management
  • Excellent communication and negotiation skills
  • Experience in contract negotiation and renewal
  • Analytical mindset for identifying sponsor needs and ROI
  • Ability to work independently and as part of a team

Frequently asked questions

What does a Sponsorship Sales Executive do?

The role of a Sponsorship Sales Executive is to secure revenue from sponsorships for an event or organization. This includes identifying potential sponsors, negotiating sponsorship deals, and managing relationships with sponsors. Specific responsibilities may include creating sponsorship packages, conducting market research, and analyzing sponsorship data. For example, a Sponsorship Sales Executive for a sports team might secure sponsorships from companies who want to advertise on the team’s jerseys or during televised games.

What skills make a great Sponsorship Sales Executive?


How to write an engaging job description for the Sponsorship Sales Executive role?

Crafting an effective Sponsorship Sales Executive job description starts with clearly outlining the key responsibilities and qualifications required for the position. Highlight the unique aspects of the role and the company to attract top talent. Use concise language and focus on the impact the successful candidate will have on the organization. Be sure to include any specific sales metrics or targets that the candidate will be expected to achieve.

Who does a Sponsorship Sales Executive work with on daily basis?

A person with a Sponsorship Sales Executive role typically works within the sales or business development department of an organization. They collaborate with members of their team, including sales representatives, account managers, and marketing professionals to achieve their sales goals. Additionally, they may also work closely with event organizers and coordinators, as well as other departments such as finance and operations, to ensure smooth execution of sponsorship deals. They usually report to a Sales Manager, Business Development Manager, or a higher-level executive like a Vice President of Sales or Director of Business Development.

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