Social Media Strategist Job Description

Looking to hire a rockstar Social Media Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.

Social Media Strategist: role overview

A Social Media Strategist drives brand awareness, engagement, and revenue through strategic implementation of social media channels. They analyze data, stay up-to-date on trends, and develop campaigns for multiple platforms. A great strategist has exceptional communication skills, a passion for creating compelling content, and experience with analytics tools.

Social Media Strategist job description template

Looking for a challenging and rewarding career in social media? As a Social Media Strategist, you’ll be responsible for developing and executing social media campaigns that align with business objectives. You’ll need to be a creative thinker with exceptional communication skills and a deep understanding of social media platforms and trends. Your day-to-day tasks will include creating content, managing social media accounts, analyzing metrics, and collaborating with other teams to drive results. If you’re passionate about social media and have a talent for strategy, this could be the perfect job for you.

Your responsibilities

  • Develop and execute social media strategies that align with company goals and objectives
  • Create and curate engaging content for social media platforms
  • Analyze social media performance and adjust strategies accordingly
  • Stay up-to-date with industry trends and best practices
  • Manage and monitor social media accounts and communities
  • Collaborate with other departments to ensure a cohesive brand message across all channels
  • Develop and maintain relationships with social media influencers and brand advocates
  • Track and report on social media metrics and KPIs
  • Identify and implement new social media tools and platforms
  • Manage social media advertising campaigns and budgets


  • Minimum 3 years experience in social media strategy
  • Proven track record of successfully executing campaigns
  • Ability to create cohesive brand messaging
  • Strong analytical skills for data-driven decisions
  • Experience with paid social media advertising
  • Excellent communication and collaboration skills
  • Ability to stay current with social media trends
  • Experience with social media management tools
  • Ability to adapt to changing industry requirements
  • Familiarity with SEO best practices for social media

Frequently asked questions

What does a Social Media Strategist do?

A Social Media Strategist is responsible for developing and implementing comprehensive social media strategies for businesses, organizations, and individuals. They conduct research on target audiences, create engaging content, monitor analytics, and manage social media accounts to improve brand awareness and engagement. They also collaborate with other marketing professionals to align social media campaigns with broader marketing goals. Specific examples of Social Media Strategist’s job responsibilities include creating social media calendars, conducting A/B testing, and running social media advertising campaigns.

What skills make a great Social Media Strategist?

  • Strategic Planning: Developing social media goals and strategies.
  • Analytics and Metrics: Analyzing social media performance and metrics.
  • Content Creation: Creating engaging and relevant content for social media channels.
  • Social Media Management: Managing social media accounts and scheduling posts.
  • Community Management: Building and engaging with online communities.
  • Advertising and Promotion: Implementing social media advertising campaigns.
  • Brand Management: Maintaining brand voice and identity on social media.
  • Crisis Management: Responding to negative feedback and managing online crises.
  • Influencer Marketing: Building relationships with social media influencers.
  • Trend Awareness: Staying up-to-date with social media trends and best practices.

How to write an engaging job description for the Social Media Strategist role?

When crafting a job description for a Social Media Strategist position, it’s essential to highlight the role’s key responsibilities and qualifications while showcasing your company’s unique culture and values. Use clear and concise language, avoid buzzwords, and emphasize the exciting opportunities that come with the role. By doing so, you’ll attract top talent and find the right person to drive your social media presence forward.

Who does a Social Media Strategist work with on daily basis?

A Social Media Strategist typically works within the marketing or communications department of an organization. They collaborate with various team members, such as content creators, graphic designers, and marketing managers, to develop and implement social media strategies. Additionally, they may interact with other departments, like sales and customer service, to ensure a consistent brand voice across all channels. They usually report to a senior marketing manager, director of marketing, or director of communications, depending on the organization’s hierarchy.

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