Social Media Manager Job Description

Looking to hire a rockstar Social Media Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Social Media Manager: role overview

A successful Social Media Manager should be able to create and implement a comprehensive social media strategy that meets business objectives. The ideal candidate must have strong communication, analytical and creative skills to create engaging and impactful content. It’s important for a Social Media Manager to stay up-to-date with the latest social media trends and be able to measure the success of their efforts.

Social Media Manager job description template

As a Social Media Manager, you will be responsible for developing and implementing social media strategies to drive growth and engagement with our brand’s target audience. You will create and curate content, manage social media accounts, monitor social media trends, and analyze metrics to measure the success of campaigns. You should have excellent communication skills, a strong creative mindset, and a deep understanding of social media platforms. Join our team and make a significant impact on our brand’s social media presence.

Your responsibilities

  • Develop and implement effective social media strategies and campaigns to increase brand awareness and engagement.
  • Create and curate high-quality and engaging content for various social media platforms.
  • Monitor social media channels and respond to customer inquiries, comments, and complaints in a timely and professional manner.
  • Analyze social media metrics and use insights to improve social media performance and drive business goals.
  • Collaborate with other departments to ensure social media aligns with overall marketing and business objectives.
  • Stay up-to-date with social media trends, tools, and best practices and incorporate them into social media strategies.
  • Manage social media budgets and allocate resources effectively.
  • Build and maintain relationships with social media influencers and partners.
  • Train and manage a team of social media specialists and coordinate their work.


  • Proven social media management experience
  • Adept in social media analytics and reporting
  • Excellent copywriting and visual design skills
  • Good understanding of SEO and content marketing
  • Experience with social media ad campaigns
  • Knowledge of social media management tools
  • Ability to develop and implement social media strategy
  • Familiarity with current social media trends
  • Able to manage multiple social media platforms
  • Effective communication and interpersonal skills

Frequently asked questions

What does a Social Media Manager do?

Social Media Managers are responsible for overseeing an organization’s social media presence. They create and implement social media strategies, develop engaging content, and monitor and analyze social media metrics. Some specific tasks may include creating social media campaigns, managing social media accounts, and responding to customer inquiries. For example, a Social Media Manager may be tasked with developing a social media campaign to promote a product launch, creating engaging content for the organization’s social media platforms, and responding to customer inquiries on social media channels.

What skills make a great Social Media Manager?

  • Content Creation – Developing engaging social media content.
  • Analytical skills – Measuring and analyzing social media performance data.
  • Strategic Thinking – Creating and implementing social media campaigns that align with overall business goals.
  • Creative – Bringing new ideas to social media campaigns.
  • Customer Service – Responding to customer inquiries and complaints on social media platforms.
  • Community Management – Building and engaging with online communities.
  • Project Management – Ensuring social media initiatives are executed on time and within budget.
  • Brand Management – Maintaining brand voice and identity on social media platforms.
  • Copywriting – Creating compelling and concise social media copy.
  • Trend Awareness – Keeping up with the latest social media trends and best practices.

How to write an engaging job description for the Social Media Manager role?

When crafting a job description for a Social Media Manager, it’s important to highlight the responsibilities and qualifications of the role in a clear and concise manner. Be sure to include information on the company’s social media platforms, the candidate’s expected duties, and the required skills and experience. Additionally, consider adding a personal touch to make the position more appealing and showcase your company culture.

Who does a Social Media Manager work with on daily basis?

A Social Media Manager within an organization works closely with various departments, including marketing, public relations, customer service, and sales, on a daily basis. They typically belong to the marketing or communications department. They usually report to the Director of Marketing, Head of Communications, or a similar higher-level position in the organization.

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