Social Media Coordinator Job Description

Looking to hire a rockstar Social Media Coordinator for your company? Read more about the role and use the job description template below to attract the best candidates.

Social Media Coordinator: role overview

A Social Media Coordinator drives engagement and awareness across multiple social media channels. They create content, schedule posts, and measure the success of campaigns. They possess creativity, organizational skills, and an understanding of social media analytics. A great Social Media Coordinator also stays up-to-date with current trends and adapts their strategies accordingly.

Social Media Coordinator job description template

As a Social Media Coordinator, you will be responsible for managing and executing social media campaigns across various platforms, creating engaging content, and analyzing data to optimize performance. Your role will involve working closely with marketing and communication teams to develop strategies that align with business objectives. You will also be expected to stay up-to-date with the latest social media trends and best practices to ensure the brand’s messaging is consistent and effective. If you are a creative individual with a passion for social media and a strong track record in driving engagement, we want to hear from you.

Your responsibilities



  • 2 years social media management experience
  • Develop and execute social media strategies
  • Create engaging social media content
  • Monitor and analyze social media metrics
  • Strong writing and editing skills
  • Familiarity with social media platforms
  • Excellent communication skills
  • Ability to multitask and prioritize
  • Stay up-to-date with social media trends
  • Collaborate with marketing and design teams

Frequently asked questions

What does a Social Media Coordinator do?

A Social Media Coordinator is responsible for managing and executing a company’s social media strategy. They create content, monitor and respond to engagement on social media platforms, and analyze data to improve performance. Specific job responsibilities may include developing and implementing social media campaigns, creating graphics and videos, and collaborating with other departments to ensure brand consistency. A successful Social Media Coordinator example would be creating engaging posts, responding to customer inquiries, and increasing social media engagement and followers.

What skills make a great Social Media Coordinator?

  • Content Creation: Developing engaging social media content that aligns with brand voice.
  • Analytics: Analyzing social media metrics to optimize performance.
  • Community Management: Building and nurturing social media communities.
  • Graphic Design: Creating eye-catching visuals for social media platforms.
  • Campaign Planning: Developing and executing social media campaigns.
  • Crisis Management: Handling negative feedback and diffusing tense situations.
  • Copywriting: Writing compelling and concise social media copy.
  • Influencer Outreach: Partnering with influencers to promote brand awareness.
  • Customer Service: Responding to customer inquiries and concerns on social media.
  • Strategy Development: Creating and implementing social media strategies.

How to write an engaging job description for the Social Media Coordinator role?

To attract top Social Media Coordinator candidates, ensure your job description accurately reflects your company culture and expectations. Clearly outline responsibilities, qualifications, and desired skills. Highlight the unique opportunities associated with the role and provide a comprehensive overview of the position. Use language that is both professional and approachable to draw in qualified applicants.

Who does a Social Media Coordinator work with on daily basis?

A Social Media Coordinator works closely with various departments within an organization, including marketing, communications, public relations, customer service, and sometimes the product or sales teams. They typically belong to the marketing or communications department. On a daily basis, they collaborate with team members to develop and implement social media strategies, campaigns, and content. They usually report to a Social Media Manager, Marketing Manager, or Communications Manager, depending on the organizational structure.

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Social Media Coordinator?

Beyond job description: verify candidates' skills for the Social Media Coordinator role with Heroify assessments

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Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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