Social Media Analyst Job Description

Looking to hire a rockstar Social Media Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

Social Media Analyst: role overview

A Social Media Analyst should have excellent communication and analytical skills to interpret data and turn it into actionable insights. They must be adept at monitoring and managing social media platforms and trends, creating engaging content, and developing and executing effective social media campaigns. A successful Social Media Analyst is creative, adaptable, detail-oriented, and keeps up-to-date with the constantly evolving social media landscape.

Social Media Analyst job description template

As a Social Media Analyst, you will be responsible for monitoring and analyzing social media trends and performance metrics to develop strategies that increase brand awareness and engagement. You will work closely with the marketing and communications teams to create and implement social media campaigns that align with company goals. Your expertise in social media platforms and data analysis will enable you to provide valuable insights and recommendations to optimize social media presence. A successful candidate will have excellent communication skills, attention to detail, and a passion for staying up-to-date with the latest social media trends and technologies.

Your responsibilities



  • 2 years analyzing social media trends & data
  • Familiarity with Facebook, Instagram, Twitter & LinkedIn analytics
  • Experience tracking & reporting on metrics
  • Ability to identify social media KPIs
  • Understanding of SEO & content marketing
  • Knowledge of digital PR & influencer outreach
  • Ability to create & execute social media campaigns
  • Experience using social media monitoring tools
  • Excellent communication & presentation skills
  • Attention to detail & ability to multitask

Frequently asked questions

What does a Social Media Analyst do?

A Social Media Analyst is responsible for tracking and analyzing social media metrics to evaluate the success of marketing campaigns. They identify trends and insights to optimize content and strategies. Their job includes conducting research on audience preferences and behavior, creating reports on performance and recommending social media strategies to the marketing team. For instance, a Social Media Analyst might track engagement rates, clicks, and impressions on Facebook, Twitter, and Instagram to provide valuable insights to improve visibility and brand awareness on social media platforms.

What skills make a great Social Media Analyst?

  • Social listening: monitoring social media activity for brand mentions.
  • Data analysis: using data to measure social media performance.
  • Content creation: creating engaging social media content.
  • Strategy development: developing effective social media marketing strategies.
  • Audience segmentation: identifying and targeting specific audiences on social media.
  • Brand management: monitoring and maintaining brand reputation on social media.
  • Trend analysis: identifying and capitalizing on social media trends.
  • Influencer outreach: reaching out to social media influencers for brand promotion.
  • Platform optimization: optimizing social media platforms for maximum engagement.
  • Reporting: creating reports on social media performance and ROI.

How to write an engaging job description for the Social Media Analyst role?

When crafting a Social Media Analyst job description, it’s important to highlight both the technical skills required for the role, as well as the candidate’s ability to analyze data and create actionable insights. Use clear language and specific examples of tools and platforms the candidate will be working with to attract top talent. Don’t forget to mention any opportunities for growth within the organization.

Who does a Social Media Analyst work with on daily basis?

A Social Media Analyst typically works within the marketing or communications department of an organization, collaborating with various team members, such as content creators, graphic designers, and digital marketers. They usually report to the Social Media Manager, Digital Marketing Manager, or the Director of Marketing, depending on the organization’s hierarchy and structure. In some cases, they may also coordinate with public relations, sales, or customer support teams to ensure cohesive messaging and engagement across all social media platforms.

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