SEO Specialist Job Description

Looking to hire a rockstar SEO Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Specialist: role overview

A great SEO Specialist possesses a keen analytical mind, stays informed about the latest trends in search engine algorithms and digital marketing, and has exceptional communication and collaboration skills. They design and implement effective SEO strategies to increase website traffic, engagement, and conversions.

SEO Specialist job description template

As an SEO Specialist, you’ll be responsible for improving a website’s visibility and rankings on search engines. You’ll analyze data, identify trends, and implement strategies to increase organic traffic. You’ll also conduct keyword research, optimize content, and monitor the website’s performance to ensure it meets SEO best practices. Your expertise in on-page and off-page optimization, link building, and technical SEO will be essential in driving traffic and improving search engine rankings. If you’re a results-driven individual with excellent communication and analytical skills, we want you on our team.

Your responsibilities

  • Conduct thorough keyword research and analysis to identify opportunities for optimization
  • Develop and implement on-page SEO strategies, including optimizing website content, meta tags, and internal linking structure
  • Optimize off-page factors such as backlinks, social media presence, and online directory listings
  • Monitor website performance and search engine rankings, making regular adjustments to improve results
  • Stay up-to-date with industry trends and changes in search engine algorithms, adjusting strategies as needed
  • Collaborate with content creators, web developers, and other team members to ensure SEO best practices are incorporated into website design and content creation
  • Provide regular reporting and analysis of SEO performance metrics to stakeholders
  • Recommend and implement improvements to website structure, content, and other elements to improve SEO results
  • Stay abreast of emerging technologies and tools for SEO, and recommend adoption of those that could benefit the organization


  • Proven SEO experience (minimum 3 years)
  • Expertise in Google Analytics and other SEO tools
  • Technical SEO knowledge, including structured data markup
  • Experience with keyword research and optimization
  • Ability to analyze and interpret data to adjust SEO strategies
  • Understanding of HTML, CSS, and JavaScript
  • Experience with on-page and off-page optimization
  • Excellent communication and collaboration skills
  • Ability to stay up-to-date with industry trends and changes
  • Strong problem-solving and critical-thinking skills

Frequently asked questions

What does a SEO Specialist do?

An SEO Specialist’s primary responsibility is to improve the visibility and ranking of a website on search engines. They achieve this through keyword research, on-page optimization, and backlink building. An SEO Specialist also analyzes website traffic to identify areas for improvement and implements strategies to increase conversion rates. For example, a Specialist might create a content strategy to target long-tail keywords or optimize the website’s architecture to improve user experience. Ultimately, the goal is to increase organic traffic and drive business growth.

What skills make a great SEO Specialist?

  • Keyword research: Analyzing and selecting the most relevant keywords.
  • On-page optimization: Optimizing website content, HTML, and meta tags.
  • Link building: Acquiring high-quality backlinks for better website authority.
  • Analytical skills: Interpreting website analytics and making data-driven decisions.
  • Technical skills: Knowledge of HTML, CSS, and JavaScript for website coding.
  • Content creation: Developing unique and engaging content for websites.
  • Social media marketing: Utilizing social media platforms for better website visibility.
  • Communication skills: Ability to communicate with clients and team members effectively.
  • SEO tools: Familiarity with tools like Google Analytics, SEMrush, and Ahrefs.
  • Adaptability: Willingness to keep up with changing SEO trends and algorithms.

How to write an engaging job description for the SEO Specialist role?

When writing an SEO Specialist job description, be sure to clearly outline the responsibilities and qualifications required for the role. Highlight the company’s unique selling points and explain how the SEO Specialist will contribute to the overall success of the business. Use engaging language that speaks to the candidate’s desires and emphasizes the opportunities for growth and development within the company.

Who does a SEO Specialist work with on daily basis?

A person with an SEO Specialist role typically works within the marketing department of an organization. They collaborate with various team members, including content writers, web developers, and digital marketing professionals, in order to optimize the online presence and search engine rankings of the organization. They report to either a Digital Marketing Manager or an SEO Manager, who oversees the overall SEO and digital marketing strategy of the company.

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Beyond job description: verify candidates' skills for the SEO Specialist role with Heroify assessments

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Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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