SEO Project Manager Job Description

Looking to hire a rockstar SEO Project Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Project Manager: role overview

An SEO Project Manager should be able to manage and analyze data, develop and implement SEO strategies, and effectively manage a team. They should have a strong knowledge of SEO best practices and tools, and be able to stay up-to-date with algorithm updates and industry trends. A great SEO Project Manager will have excellent communication skills and be able to work collaboratively with other departments.

SEO Project Manager job description template

As an SEO Project Manager, you will be responsible for overseeing and coordinating all aspects of search engine optimization projects. You will work closely with clients to identify their needs and goals and develop customized strategies to improve their online visibility and drive traffic to their websites. You will also collaborate with a team of SEO specialists and content creators to implement these strategies and track and analyze results. Successful candidates for this role will have a strong understanding of SEO best practices, excellent communication and project management skills, and the ability to adapt to changing industry trends.

Your responsibilities

  • Develop and implement effective SEO strategies for clients to increase organic traffic and improve search engine rankings
  • Conduct thorough keyword research, analysis, and selection to optimize website content and target relevant audiences
  • Create and manage SEO campaigns, including on-page optimization, link building, and content marketing initiatives
  • Analyze website performance metrics using tools such as Google Analytics and provide regular reports on progress and opportunities for improvement
  • Stay up-to-date with industry trends and best practices, and adjust strategies accordingly
  • Collaborate with cross-functional teams, including web developers, content creators, and social media specialists, to ensure cohesive and effective SEO strategies
  • Manage relationships with clients, providing exceptional customer service and ensuring their SEO goals are met or exceeded


  • Minimum 3 years of SEO experience
  • Experience with project management software
  • Ability to handle multiple projects simultaneously
  • Expertise in website analysis tools
  • Familiarity with technical SEO aspects
  • Excellent communication and interpersonal skills
  • Ability to lead and manage a team
  • Experience in developing SEO strategies
  • Knowledge of web development and design
  • Understanding of SEO trends and algorithms

Frequently asked questions

What does a SEO Project Manager do?

An SEO Project Manager is responsible for managing SEO campaigns, conducting keyword research, analyzing analytics data, and optimizing website content to improve search engine rankings. They achieve this through on-page optimization, link building, and other SEO best practices. An example of a specific job responsibility would be conducting a comprehensive SEO audit of a website to identify areas of improvement. The SEO Project Manager would then make recommendations and oversee the implementation of changes to improve rankings and drive traffic.

What skills make a great SEO Project Manager?


How to write an engaging job description for the SEO Project Manager role?

To write an effective SEO Project Manager job description, highlight the specific skills and experience needed for the role. Clearly outline the responsibilities and expectations of the position, including managing SEO campaigns, analyzing data, and staying up to date with industry trends. Use engaging language to showcase the benefits and opportunities associated with the position and emphasize the company’s commitment to employee growth and development.

Who does a SEO Project Manager work with on daily basis?

A person with an SEO Project Manager role typically works within the marketing or digital marketing department of an organization. They collaborate daily with team members, such as content creators, web developers, and designers, to plan and implement search engine optimization strategies. Their interactions may also extend to other departments, like sales and IT, to ensure alignment of objectives and seamless integration of SEO efforts across the organization. They generally report to a higher-level marketing manager or director, such as the Digital Marketing Manager or the Chief Marketing Officer, depending on the company’s structure.

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