SEO Outreach Specialist Job Description

Looking to hire a rockstar SEO Outreach Specialist for your company?
Read more about the role and use the job description template below to attract the best candidates.

Role overview

An effective SEO Outreach Specialist should possess strong communication and networking skills to establish relationships with influencers and bloggers, leading to high-quality backlinks and increased website traffic. They should also have knowledge of SEO and data analysis to track and optimize their outreach efforts. A creative mindset and passion for content marketing are additional assets.

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Job description template

As an SEO Outreach Specialist, you’ll be responsible for building relationships with relevant websites and bloggers to secure high-quality backlinks. You’ll conduct in-depth research to identify potential outreach targets, craft personalized emails, and follow up with prospects. Your ability to analyze data and report on outreach metrics will be critical in this role. You’ll collaborate with various internal teams to develop and execute link building strategies that improve website visibility and drive traffic. A successful candidate should have excellent communication skills, attention to detail, and a passion for SEO.


  • Develop and execute outreach strategies to build relationships with relevant websites, blogs, and influencers in the industry.
  • Create and manage outreach campaigns to promote content, products or services to targeted audiences.
  • Identify new outreach opportunities to increase brand visibility and reach.
  • Conduct research to identify potential outreach targets and create outreach lists.
  • Write outreach emails and content that are personalized, engaging, and relevant to the target audience.
  • Track and analyze outreach performance and optimize campaigns to improve results.
  • Build and maintain relationships with influencers and bloggers to increase brand exposure and develop partnerships.
  • Collaborate with the content team to create content that aligns with outreach goals and target audience.
  • Stay up-to-date with industry trends, best practices, and emerging tools to improve outreach performance.


  • 2 years of experience in SEO outreach
  • Proficiency in Google Analytics and Search Console
  • Ability to use Ahrefs, SEMrush or other SEO tools
  • Experience with link-building and outreach strategies
  • Strong communication and writing skills
  • Excellent time management and organization skills
  • Ability to analyze and adapt to SEO trends
  • Experience with competitive analysis and keyword research
  • Knowledge of HTML, CSS and basic web design principles
  • Familiarity with SEO regulations and guidelines

Frequently asked questions

What exactly does a SEO Outreach Specialist do?

An SEO Outreach Specialist is responsible for building relationships with industry-related websites to secure backlinks and promote their brand. They research and identify target websites, create compelling outreach messages, and negotiate link placements. Additionally, they track and analyze metrics to measure the effectiveness of their outreach efforts. For example, they may secure a guest post on a high-traffic blog or gain a link from a reputable news website. Overall, an SEO Outreach Specialist plays a crucial role in improving a website's search engine visibility and driving organic traffic.

What are the essential skills for a top-notch SEO Outreach Specialist?

Link Building - Acquiring links to improve SEO rankings

Outreach - Building relationships with website owners and editors

Content Creation - Developing engaging content for link placement

Research - Identifying link opportunities and competitors' strategies

Analytics - Tracking and analyzing campaign performance

Communication - Effectively communicating with team members and clients

SEO Knowledge - Understanding of SEO best practices and algorithm updates

Organizational Skills - Managing multiple campaigns and tasks

Creative Thinking - Developing unique and innovative outreach strategies

Attention to Detail - Ensuring accurate and high-quality link placements

How to write an engaging job description for the SEO Outreach Specialist role?

To attract top talent for the position of an SEO Outreach Specialist, recruiters should focus on crafting a job description that highlights the responsibilities, qualifications and benefits of the role. Be clear and concise, using relevant keywords that will appeal to both search engines and potential candidates. Emphasize the importance of excellent communication skills, experience in outreach and link building, and a passion for driving online growth.

Who does a SEO Outreach Specialist work with on daily basis?

A person with an SEO Outreach Specialist role works closely with the marketing and content teams within an organization. They typically belong to the digital marketing or online marketing department of the company. They usually report to an SEO Manager, Digital Marketing Manager, or Content Marketing Manager, depending on the organization's structure.

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