SEO Manager Job Description

Looking to hire a rockstar SEO Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Manager: role overview

A successful SEO Manager should have extensive knowledge of search engine optimization techniques, both on-page and off-page. They need to have excellent analytical skills, be able to identify trends, and perform keyword research to drive website traffic. Additionally, they must stay up-to-date with the latest search engine algorithms and have experience working with CMS platforms.

SEO Manager job description template

As an SEO Manager, you will be responsible for developing and implementing strategies to improve a company’s search engine rankings and drive organic traffic to their website. You’ll conduct valuable keyword research, optimize website content, and create link-building campaigns. You’ll work closely with other departments, such as marketing and web development, to ensure that all SEO efforts align with overall business goals. With your analytical skills, you’ll constantly monitor performance and adjust strategies as needed to stay ahead of the competition. If you’re passionate about SEO and driving business results, this may be the perfect job for you.

Your responsibilities

SEO Manager Responsibilities:
  • Develop and implement SEO strategies to increase website traffic and improve search engine rankings
  • Conduct keyword research and analyze website data to identify areas of improvement
  • Create and manage SEO campaigns, including on-page optimization, link building, and content creation
  • Monitor and analyze website performance metrics, such as page load speed and bounce rate, to improve user experience and search engine rankings
  • Collaborate with content creators and web developers to ensure that website content is optimized for search engines
  • Stay up-to-date with the latest trends and technologies in SEO and search engine algorithms
  • Communicate with stakeholders, including executives and marketing teams, to provide regular updates on SEO performance and strategies
  • Manage and train SEO team members, including analysts and specialists


  • Minimum 5 years of SEO experience
  • Proven track record of improving website rankings
  • Familiarity with SEO tools (e.g. SEMrush, Ahrefs)
  • Ability to analyze website traffic and performance
  • Experience with technical SEO (e.g. canonicalization, hreflang tags)
  • Understanding of Google Algorithm updates
  • Expertise in keyword research and optimization
  • Clear understanding of HTML and CSS
  • Excellent communication and collaboration skills
  • Ability to work independently and manage team

Frequently asked questions

What does a SEO Manager do?

An SEO Manager is responsible for developing and implementing search engine optimization strategies to increase website traffic and improve search engine rankings. They conduct keyword research, optimize on-page content, and manage link building efforts. An SEO Manager also analyzes website traffic data and makes adjustments as needed to improve search engine visibility. For example, an SEO Manager may optimize the website’s meta tags and title tags, conduct a competitor analysis, and develop a content marketing strategy to generate backlinks and improve search engine rankings.

What skills make a great SEO Manager?

  • Keyword Research: Identify target keywords for optimization.
  • On-Page Optimization: Optimize website content and structure.
  • Link Building: Acquire high-quality backlinks to improve rankings.
  • Analytics: Analyze data to measure and improve performance.
  • Content Strategy: Develop and execute a content plan.
  • Technical SEO: Audit and resolve technical issues.
  • Social Media: Utilize social media for SEO benefits.
  • Leadership: Manage and mentor SEO team members.
  • Communication: Collaborate with cross-functional teams.
  • Trend Awareness: Stay up-to-date with industry trends and algorithm updates.

How to write an engaging job description for the SEO Manager role?

When creating an SEO Manager job description, focus on highlighting the key responsibilities and requirements of the role. Include information about the company culture and growth opportunities to attract top candidates. Use clear and concise language, and be sure to include relevant keywords that will optimize your job posting for search engines.

Who does a SEO Manager work with on daily basis?

A person with an SEO Manager role typically works within the marketing or digital marketing department of an organization. They collaborate closely with team members such as content creators, web developers, social media specialists, and other digital marketing professionals on a daily basis. They usually report to a higher-level marketing executive, such as a Director of Digital Marketing or a Chief Marketing Officer.

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