SEO Manager Job Description

Looking to hire a rockstar SEO Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Manager: role overview

A successful SEO Manager should have extensive knowledge of search engine optimization techniques, both on-page and off-page. They need to have excellent analytical skills, be able to identify trends, and perform keyword research to drive website traffic. Additionally, they must stay up-to-date with the latest search engine algorithms and have experience working with CMS platforms.

SEO Manager job description template

As an SEO Manager, you will be responsible for developing and implementing strategies to improve a company’s search engine rankings and drive organic traffic to their website. You’ll conduct valuable keyword research, optimize website content, and create link-building campaigns. You’ll work closely with other departments, such as marketing and web development, to ensure that all SEO efforts align with overall business goals. With your analytical skills, you’ll constantly monitor performance and adjust strategies as needed to stay ahead of the competition. If you’re passionate about SEO and driving business results, this may be the perfect job for you.

Your responsibilities

SEO Manager Responsibilities:

Develop and implement SEO strategies to increase website traffic and improve search engine rankings
Conduct keyword research and analyze website data to identify areas of improvement
Create and manage SEO campaigns, including on-page optimization, link building, and content creation
Monitor and analyze website performance metrics, such as page load speed and bounce rate, to improve user experience and search engine rankings
Collaborate with content creators and web developers to ensure that website content is optimized for search engines
Stay up-to-date with the latest trends and technologies in SEO and search engine algorithms
Communicate with stakeholders, including executives and marketing teams, to provide regular updates on SEO performance and strategies
Manage and train SEO team members, including analysts and specialists

Requirements

Minimum 5 years of SEO experience
Proven track record of improving website rankings
Familiarity with SEO tools (e.g. SEMrush, Ahrefs)
Ability to analyze website traffic and performance
Experience with technical SEO (e.g. canonicalization, hreflang tags)
Understanding of Google Algorithm updates
Expertise in keyword research and optimization
Clear understanding of HTML and CSS
Excellent communication and collaboration skills
Ability to work independently and manage team

Frequently asked questions

What does a SEO Manager do?

An SEO Manager is responsible for developing and implementing search engine optimization strategies to increase website traffic and improve search engine rankings. They conduct keyword research, optimize on-page content, and manage link building efforts. An SEO Manager also analyzes website traffic data and makes adjustments as needed to improve search engine visibility. For example, an SEO Manager may optimize the website’s meta tags and title tags, conduct a competitor analysis, and develop a content marketing strategy to generate backlinks and improve search engine rankings.

What skills make a great SEO Manager?

Keyword Research: Identify target keywords for optimization.
On-Page Optimization: Optimize website content and structure.
Link Building: Acquire high-quality backlinks to improve rankings.
Analytics: Analyze data to measure and improve performance.
Content Strategy: Develop and execute a content plan.
Technical SEO: Audit and resolve technical issues.
Social Media: Utilize social media for SEO benefits.
Leadership: Manage and mentor SEO team members.
Communication: Collaborate with cross-functional teams.
Trend Awareness: Stay up-to-date with industry trends and algorithm updates.

How to write an engaging job description for the SEO Manager role?

When creating an SEO Manager job description, focus on highlighting the key responsibilities and requirements of the role. Include information about the company culture and growth opportunities to attract top candidates. Use clear and concise language, and be sure to include relevant keywords that will optimize your job posting for search engines.

Who does a SEO Manager work with on daily basis?

A person with an SEO Manager role typically works within the marketing or digital marketing department of an organization. They collaborate closely with team members such as content creators, web developers, social media specialists, and other digital marketing professionals on a daily basis. They usually report to a higher-level marketing executive, such as a Director of Digital Marketing or a Chief Marketing Officer.

Ready to hire
the best
SEO Manager?

CREATE AN ASSESSMENT FOR THIS ROLE

Beyond job description: verify candidates' skills for the SEO Manager role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized SEO Manager skills assessment in just 5 minutes!

📖

Share essential details about the position and paste the job offer.

🤖

We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.

✍️

Make the assessment even more personalized by including open-ended questions.

🤩

Invite candidates to take the assessment and impress them with instant feedback and smart questions.

🙌

Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.

Assessments handpicked by recruiters, valued by hiring managers, and enjoyed by candidates.

Emilia Niemiec

Pomagam.pl

What I liked most was that I could easily arrange all candidates' results. Questions were at the right difficulty level.

Borys Musielak

SMOK Ventures

Significantly more people completed the test than answered the questions we previously used in recruitment forms.

Dorota Rymaszewska

hiPets

The tests not only check the level of commitment from the candidates, but also give us a quick way to evaluate their actual skills.

Adrian Piwko

Pora na Pola

I can't imagine hiring or even interviewing a candidate without checking their skills with Heroify tests first.

Katherine Keddie

Adopter

Using Heroify as the first stage of our screening process was a game changer. Without Heroify, it would have been impossible to get through all the applications.

Monika Hryniewicz

Inovo

We use Heroify because it allows us to assess candidates' analytical skills in a quick and accurate way that is also attractive to candidates.

Bartosz Majewski

Casbeg

If I were to hire for SDR or entry-level roles, I'd use Heroify not to waste time talking to people I shouldn't be talking to.

Rozalia Mikolajczak

hiPets

Heroify allowed me to conveniently compare all candidates at once. It's a genius tool to hire for sales-related roles.

SEO Manager Job Description

SEO Manager: role overview