SEO Developer Job Description

Looking to hire a rockstar SEO Developer for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Developer: role overview

A great SEO Developer understands the importance of keyword research, metadata optimization, and website architecture. They stay up-to-date with algorithm changes and implement effective link building strategies. Additionally, they analyze data and provide insightful reporting to continually improve search engine rankings and drive traffic.

SEO Developer job description template

As an SEO Developer, you will play a crucial role in optimizing our website to improve its search engine ranking. You will be responsible for implementing on-page and off-page optimization techniques, conducting keyword research, and analyzing data to identify areas for improvement. Additionally, you will collaborate with content creators to ensure that our website meets high-quality standards. This role requires a strong understanding of SEO principles and best practices, as well as excellent analytical and problem-solving skills. Join our team and help us drive more traffic to our website!

Your responsibilities

  • Develop and implement effective SEO strategies to increase website traffic and improve search engine rankings.
  • Conduct keyword research and analysis to identify the most relevant keywords and phrases for website content.
  • Create and optimize content for websites, blogs, social media, and other online platforms.
  • Monitor and analyze website performance metrics to identify areas for improvement and make recommendations for optimization.
  • Collaborate with web developers, designers, and content creators to ensure that SEO best practices are integrated into website design and development.
  • Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
  • Manage and monitor search engine advertising campaigns, including pay-per-click (PPC) advertising and Google AdWords.
  • Provide regular reports and analysis on website traffic, search engine rankings, and other key performance indicators (KPIs).
  • Identify and resolve technical SEO issues, such as broken links, duplicate content, and crawl errors.
  • Develop and maintain relationships with key stakeholders, including clients, vendors, and industry experts.


  • Experience with Google Analytics
  • Knowledge of keyword research and analysis
  • Ability to conduct competitive analysis
  • Familiarity with HTML/CSS and website architecture
  • Understanding of search engine algorithms and ranking factors
  • Experience with on-page and off-page optimization techniques
  • Ability to create and implement SEO strategies
  • Knowledge of link building and backlink analysis
  • Experience with website audits and technical SEO
  • Familiarity with content marketing and SEO content optimization

Frequently asked questions

What does a SEO Developer do?

An SEO Developer is responsible for optimizing a website to improve its organic search rankings. They work closely with content creators, web developers, and digital marketing teams to ensure that the website’s code, content, and structure are optimized for search engine algorithms. Their responsibilities include conducting keyword research, analyzing website traffic and performance, and implementing strategies to improve search visibility. Specific examples of their work can include optimizing on-page elements such as title tags, meta descriptions, and headers, as well as building high-quality backlinks to improve domain authority.

What skills make a great SEO Developer?

  • Keyword research – identify high-value search terms
  • On-page optimization – optimize content for search engines
  • Link building – strategically acquire backlinks from reputable sources
  • Technical SEO – optimize website structure and code for search engines
  • Analytics – track and analyze website performance data
  • Content strategy – develop a content plan for SEO purposes
  • Social media – integrate social media into SEO strategy
  • Local SEO – optimize for region-specific searches
  • E-commerce SEO – optimize e-commerce sites for search engines
  • Mobile optimization – ensure website is mobile-friendly
As an SEO developer, mastering these skills is essential for achieving visibility and success in search engine rankings.

How to write an engaging job description for the SEO Developer role?

When writing an SEO Developer job description, it’s essential to provide a detailed overview of the responsibilities and qualifications required for the position. Highlight the technical skills required, such as experience with SEO tools and knowledge of HTML, CSS, and JavaScript. Use language that is easy to understand and make sure to include information about your company’s culture and values to attract top talent.

Who does a SEO Developer work with on daily basis?

A person with an SEO Developer role typically works within the marketing department of an organization, collaborating closely with content creators, web developers, and digital marketing specialists. They often belong to a sub-team specifically focused on search engine optimization and website performance. The SEO Developer reports to a higher-level manager, such as a Digital Marketing Manager or SEO Manager, who oversees the overall strategy and goals for the team. In some cases, they might report to the Marketing Director or Chief Marketing Officer, depending on the size and structure of the organization.

Ready to hire
the best
SEO Developer?

Beyond job description: verify candidates' skills for the SEO Developer role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized SEO Developer skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved