SEO Content Writer Job Description

Looking to hire a rockstar SEO Content Writer for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Content Writer: role overview

A skilled SEO Content Writer crafts engaging and informative copy that resonates with readers while utilizing best practices for search engine optimization. They conduct research on the latest industry trends and stay up to date on search algorithms to create content that ranks high on search engine results pages. Attention to detail, creativity, and strategic thinking are key traits of a successful SEO Content Writer.

SEO Content Writer job description template

As an SEO Content Writer, you’ll be responsible for creating engaging and informative content that drives traffic and boosts rankings. Your main goal will be to write content that is optimized for search engines while remaining interesting and compelling for readers. You will work closely with marketing and content teams to identify topics and trends and develop content that aligns with business goals. You’ll need strong writing skills, knowledge of SEO best practices, and the ability to work independently or as part of a team. If you’re a creative thinker with a passion for writing and digital marketing, this may be the perfect job for you.

Your responsibilities

  • Develop and execute content strategies that align with business goals and target audience.
  • Create and publish high-quality, engaging, and relevant content that addresses the needs of the target audience.
  • Conduct keyword research and optimize content for search engines.
  • Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure consistency and efficacy of content.
  • Monitor and analyze website traffic and engagement metrics to continuously improve content performance.
  • Stay up-to-date with industry trends and best practices in SEO, content marketing, and digital marketing.
  • Write and edit website copy, blog posts, social media content, emails, and other marketing materials.
  • Ensure all content is accurate, error-free, and aligned with brand voice and messaging.
  • Manage editorial calendar and content production schedules.
  • Provide guidance and feedback to junior writers and freelancers, as needed.



Frequently asked questions

What does a SEO Content Writer do?

An SEO content writer creates content that is optimized for search engines while also engaging and informative for readers. This includes conducting keyword research, crafting compelling titles and meta descriptions, and producing high-quality articles, blog posts, and web copy. They also collaborate with other teams, such as social media and marketing to ensure consistency across all platforms. For instance, they may create a landing page with targeted keywords and optimized for search engines to improve website visibility and drive organic traffic.

What skills make a great SEO Content Writer?

  • Keyword Research: Identify and target relevant keywords.
  • SEO Writing: Write content that’s optimized for search engines.
  • On-Page Optimization: Optimize meta tags, headlines, and other on-page elements.
  • Link Building: Develop a link building strategy.
  • Content Creation: Develop content that’s engaging and valuable.
  • Social Media: Integrate social media into content strategy.
  • Analytics: Monitor and analyze website data to optimize content.
  • SEO Tools: Utilize tools like SEMrush and Google Analytics.
  • Communication: Collaborate with clients, designers, and developers.
  • Adaptability: Stay current with industry trends and adapt accordingly.

How to write an engaging job description for the SEO Content Writer role?

When writing a job description for an SEO Content Writer, be sure to clearly communicate the responsibilities and qualifications of the position. Highlight the importance of strong writing skills and experience with SEO practices. Use engaging language and emphasize the potential for growth and development within the company.

Who does a SEO Content Writer work with on daily basis?


Ready to hire
the best
SEO Content Writer?

Beyond job description: verify candidates' skills for the SEO Content Writer role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized SEO Content Writer skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved