SEO Analyst Job Description

Looking to hire a rockstar SEO Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

SEO Analyst: role overview

A successful SEO Analyst must possess strong analytical skills and knowledge of data analysis tools. They need to have a deep understanding of search engine algorithms, as well as the ability to optimize content and website structures for search engines. An effective SEO Analyst should also be able to stay up-to-date with industry trends and adapt quickly to changes.

SEO Analyst job description template

As an SEO Analyst, you will be responsible for analyzing website traffic and identifying areas for improvement in search engine rankings. You will also be responsible for developing and implementing SEO strategies to improve website visibility and drive traffic. Your role will involve conducting keyword research, analyzing competitor activity, and monitoring SEO performance metrics. The ideal candidate will have a strong understanding of search engine algorithms, experience with SEO tools and techniques, and an analytical mindset. If you’re a data-driven individual with a passion for digital marketing, we’d love to hear from you.

Your responsibilities

  • Conduct keyword research and analysis to identify opportunities for optimization and content creation
  • Optimize website content, including meta tags, headlines, and images, for search engines
  • Analyze website traffic and user behavior to identify areas for improvement and optimization
  • Monitor and report on website rankings, traffic, and other key performance indicators (KPIs)
  • Collaborate with content creators and developers to ensure SEO best practices are being followed
  • Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms
  • Identify and troubleshoot technical SEO issues, such as crawl errors and broken links
  • Develop and implement link-building strategies to improve website authority and visibility
  • Manage and analyze paid search campaigns, including Google AdWords and Bing Ads
  • Provide guidance and recommendations to improve website performance and achieve business goals



Frequently asked questions

What does a SEO Analyst do?

SEO Analysts are responsible for defining and implementing search engine optimization strategies to improve website rankings in search results. They conduct keyword research, perform on-page and off-page optimization, and track and analyze website performance using tools like Google Analytics. Examples of their responsibilities include optimizing website content for keywords, developing link building strategies, and conducting website audits to identify and fix technical SEO issues. Ultimately, their goal is to increase website visibility, traffic, and conversions through organic search.

What skills make a great SEO Analyst?

  • Keyword research – identify high-traffic keywords
  • On-page optimization – optimize website content and structure
  • Link building – acquire quality backlinks for website
  • Analytics – track, analyze and report website traffic data
  • Technical SEO – audit and fix website technical issues
  • Content creation – write engaging and SEO-friendly content
  • Social media marketing – promote website on social media platforms
  • Local SEO – optimize website for local search results
  • E-commerce SEO – optimize product pages for search engines
  • Mobile optimization – ensure website is mobile-friendly

How to write an engaging job description for the SEO Analyst role?

To attract top talent, a well-crafted SEO Analyst job description is essential. Start with a clear and concise job title, followed by a detailed summary of the role and required qualifications. Highlight specific responsibilities and technical skills needed for success. Emphasize the company culture and the opportunities for growth and development. Finally, include a call to action to encourage potential candidates to apply.

Who does a SEO Analyst work with on daily basis?

A person with an SEO Analyst role typically works within the marketing or digital marketing department of an organization. They collaborate with content creators, web developers, and marketing managers to improve the organization’s online presence and search engine rankings. The SEO Analyst usually reports to a higher-level marketing professional, such as an SEO Manager or Digital Marketing Manager.

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Beyond job description: verify candidates' skills for the SEO Analyst role with Heroify assessments

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Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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