Search Marketing Analyst Job Description

Looking to hire a rockstar Search Marketing Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

Search Marketing Analyst: role overview

A Search Marketing Analyst drives qualified traffic to a website through various paid and organic channels. They optimize campaigns through data-driven insights and implement effective strategies to reach business objectives. A great Search Marketing Analyst possesses excellent analytical skills, is proficient in Google Analytics and AdWords, and stays up to date on industry trends.

Search Marketing Analyst job description template

As a Search Marketing Analyst, you will be responsible for developing and executing digital marketing campaigns to drive traffic, leads, and revenue. You will analyze data to identify trends and opportunities, optimize campaigns for maximum performance, and provide strategic recommendations for continuous improvement. Your skills in SEO, SEM, PPC, and analytics will be critical in this role, as you work closely with cross-functional teams to achieve business objectives. If you are passionate about digital marketing, possess excellent analytical skills, and are a team player, we want you on our team.

Your responsibilities

  • Conduct keyword research and analysis to identify new opportunities for optimizing search engine results.
  • Develop and execute search engine marketing campaigns, including search engine optimization and pay-per-click advertising.
  • Analyze website traffic and user behavior to identify areas for improvement and optimization.
  • Create and manage comprehensive reports on search engine marketing performance, including metrics such as click-through rates and conversion rates.
  • Stay up-to-date with industry trends and best practices in search engine marketing, and make recommendations for implementing new strategies and technologies.
  • Collaborate with other marketing and creative teams to ensure consistency and alignment across all marketing channels.
  • Communicate with clients or stakeholders to understand their business objectives and provide recommendations on how search engine marketing can support those goals.
  • Monitor and manage budgets for search engine marketing campaigns, ensuring that spend is aligned with business goals and performance metrics.
  • Track and analyze competitor activity to inform search engine marketing strategies and identify areas for improvement.
  • Provide regular updates and presentations to internal and external stakeholders on search engine marketing performance and strategy.


  • Minimum 2 years’ experience in Search Marketing
  • Familiarity with Google Analytics and AdWords
  • Expertise in A/B and multivariate testing
  • Proficiency in Excel for data analysis
  • Capability to optimize campaigns on various platforms
  • Experience with bid management tools
  • Proven track record of managing large-scale budgets
  • Strong understanding of cross-channel marketing
  • Ability to analyze and interpret complex data sets
  • Excellent communication and presentation skills

Frequently asked questions

What does a Search Marketing Analyst do?

Search Marketing Analysts are responsible for managing and improving the performance of online advertising campaigns. This includes conducting keyword research, developing advertising strategies, analyzing campaign data, and optimizing campaigns based on performance metrics. They also monitor and report on the effectiveness of campaigns, making recommendations for improvements. For example, a Search Marketing Analyst may create and manage Google Ads campaigns for a company, testing different ad variations and adjusting bidding strategies to maximize ROI.

What skills make a great Search Marketing Analyst?

  • Keyword Research – Identifying relevant search terms for campaigns.
  • Analytics – Analyzing and interpreting data for client insights.
  • SEO Techniques – On-page optimization for improved rankings.
  • PPC Advertising – Managing pay-per-click campaigns to maximize ROI.
  • Content Marketing – Creating engaging content for link building and traffic.
  • Social Media – Utilizing social media platforms to enhance search visibility.
  • Conversion Rate Optimization – Optimizing landing pages for increased conversions.
  • Competitive Analysis – Analyzing competitors to improve campaign strategies.
  • Project Management – Managing campaigns with multiple stakeholders and deadlines.
  • Communication Skills – Communicating progress and recommendations to clients and team members.
As a Search Marketing Analyst, you need to possess a variety of skills to be successful. These skills include the ability to conduct thorough keyword research, analyze and interpret data, and utilize search engine optimization techniques to improve search rankings. PPC advertising, content marketing, and social media are also important tools in your arsenal. You should be proficient in conversion rate optimization and competitive analysis, as well as possess strong project management and communication skills. With these skills, you’ll be able to create effective campaigns, drive traffic, and grow your client’s business.

How to write an engaging job description for the Search Marketing Analyst role?

When writing a Search Marketing Analyst job description, it’s important to clearly outline the responsibilities and skills required for the role. Be sure to highlight specific experience in SEO, SEM, and analytics tools, as well as strong communication and problem-solving skills. Use clear and concise language to attract qualified candidates who can drive successful search marketing campaigns.

Who does a Search Marketing Analyst work with on daily basis?

A Search Marketing Analyst typically works within the marketing department of an organization. They collaborate with various team members, such as content writers, web developers, and graphic designers, to improve the company’s online visibility and drive web traffic. They may also work closely with the sales and product teams to align marketing strategies with business goals. The Search Marketing Analyst usually reports to a higher-level marketing or digital marketing manager, who oversees the overall marketing strategy and implementation.

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