Sales Manager Job Description

Looking to hire a rockstar Sales Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Sales Manager: role overview

A successful Sales Manager should possess strong leadership skills, demonstrate a thorough understanding of sales strategies, and have a proven track record of achieving or exceeding sales quotas. They should also possess excellent communication and negotiation skills, be motivated to meet and exceed targets, and have the ability to build and maintain strong customer relationships.

Sales Manager job description template

As a Sales Manager, you’ll be responsible for leading and motivating a team of sales representatives to achieve sales targets and drive revenue growth. Your main duties will include setting sales goals, developing sales strategies, managing budgets, and tracking and analyzing sales performance metrics. To be successful in this role, you’ll need excellent communication and leadership skills, as well as a deep understanding of sales principles and techniques. If you’re a results-driven individual with a passion for sales and a track record of success, we encourage you to apply for this exciting opportunity.

Your responsibilities



  • 5 years of B2B sales experience
  • Proven track record of meeting sales targets
  • Familiarity with CRM systems
  • Demonstrated ability to lead a sales team
  • Excellent communication skills
  • Strong negotiation and persuasion skills
  • Experience with creating and executing sales plans
  • Customer-focused mindset
  • Ability to analyze sales data and metrics
  • Knowledge of industry trends and market insights

Frequently asked questions

What does a Sales Manager do?

Sales managers are responsible for leading and managing a sales team to drive revenue growth. Their primary duties include developing and implementing sales strategies, setting sales goals and targets, training and motivating the sales team, managing budgets, and analyzing sales data to identify opportunities for improvement. A good example of a sales manager’s responsibility could be leading the sales team to meet and exceed monthly and quarterly sales targets by building strong relationships with clients and identifying new business opportunities.

What skills make a great Sales Manager?

  • Team management: Ability to lead and motivate sales teams.
  • Negotiation: Skilled at negotiating deals and contracts.
  • Customer relationship management: Excellent at building and maintaining customer relationships.
  • Strategic planning: Ability to develop and execute sales strategies.
  • Communication: Strong verbal and written communication skills.
  • Market analysis: Proficiency in analyzing market trends and competitor strategies.
  • Goal orientation: Results-driven with a focus on meeting targets and objectives.
  • Product knowledge: In-depth knowledge of product/service offerings.
  • Time management: Effective at prioritizing tasks and managing time efficiently.
  • Mentoring/coaching: Experienced in mentoring and coaching sales teams to improve performance.

How to write an engaging job description for the Sales Manager role?

To attract top-notch Sales Manager candidates, it’s important to craft a compelling job description that highlights the role’s responsibilities, required skills, and company culture. Start by clearly outlining the duties and expectations of the position, then emphasize the benefits of working for your organization. Use positive and inclusive language, and avoid overused clichés. Finally, be sure to include specific qualifications and requirements to help weed out unqualified applicants.

Who does a Sales Manager work with on daily basis?

A person with a Sales Manager role typically works closely with their sales team, which consists of sales representatives or account executives, on a daily basis within an organization. They often collaborate with other departments, such as marketing, customer service, and finance, to ensure sales goals are aligned with the overall objectives of the company. Sales Managers usually belong to the sales department and typically report to a higher-level executive, such as a Director of Sales or Vice President of Sales.

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Beyond job description: verify candidates' skills for the Sales Manager role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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