Sales Development Representative Job Description

Looking to hire a rockstar Sales Development Representative for your company? Read more about the role and use the job description template below to attract the best candidates.

Sales Development Representative: role overview

A Sales Development Representative plays a crucial role in any organization’s sales cycle. They are responsible for identifying and qualifying potential customers, creating a pipeline of prospects for the sales team. A great SDR possesses excellent communication and research skills, is persistent and goal-oriented, and exhibits a genuine interest in helping customers.

Sales Development Representative job description template

As a Sales Development Representative, you will be responsible for identifying potential customers, contacting them to introduce your company’s products or services, and nurturing these relationships towards a sale. You will need to be able to research target markets, communicate effectively via phone and email, and work closely with the sales team to ensure a successful handoff. Strong organizational skills, attention to detail, and the ability to work independently are essential for success in this role. If you enjoy building relationships and driving revenue, this could be the perfect job for you!

Your responsibilities

  • Conducting prospecting and lead generation activities to identify potential clients or customers.
  • Qualifying leads and assessing their needs to determine if they are a good fit for the company’s products or services.
  • Communicating with prospects via email, phone, or other channels to introduce them to the company’s offerings and schedule appointments for further discussion.
  • Managing and updating the company’s customer relationship management (CRM) system to ensure accurate and up-to-date data on prospects and leads.
  • Collaborating with other departments, such as marketing and sales, to develop and execute effective strategies for lead generation and customer acquisition.
  • Tracking and reporting on key metrics, such as lead conversion rates and sales pipeline progress, to assess the effectiveness of sales development efforts.
  • Continuously learning about the company’s products or services, as well as industry trends and best practices, to better understand customer needs and improve sales performance.


Requirements for Sales Development Representative:
  • 2 years outbound sales experience
  • Proven track record of quota achievement
  • Experience with Salesforce or similar CRM
  • Strong phone and email communication skills
  • Ability to research and qualify leads
  • Understanding of sales pipeline management
  • Experience in B2B technology sales
  • Knowledge of sales development best practices
  • Ability to work independently and as a team member
  • Results-driven mindset with strong work ethic

Frequently asked questions

What does a Sales Development Representative do?

Sales Development Representatives (SDRs) are responsible for generating leads and setting up meetings for the sales team. They typically work in the early stages of the sales cycle, focusing on identifying potential customers and nurturing them until they’re ready to make a purchase. SDRs use a variety of tools and techniques, such as email campaigns, social media outreach, and cold calling, to engage with prospects and generate interest in their company’s products or services. Some specific examples of SDR job responsibilities include prospecting new leads, qualifying leads, scheduling and conducting meetings, and tracking and analyzing sales metrics.

What skills make a great Sales Development Representative?

  • Prospecting – Identifying potential customers for the sales team.
  • Communication – Efficiently conveying information to prospects and team members.
  • Negotiation – Convincing prospects to take desired actions.
  • Time Management – Prioritizing tasks effectively to maximize efficiency.
  • Research – Gathering and analyzing data to make informed decisions.
  • Adaptability – Flexibility to meet changing business needs and customer preferences.
  • Organization – Keeping track of customer and team information to avoid confusion.
  • Creative Thinking – Developing unique solutions to overcome sales obstacles.
  • Active Listening – Paying close attention to prospects’ needs and responding appropriately.
  • Business Acumen – Understanding how the business operates and how to drive revenue.

How to write an engaging job description for the Sales Development Representative role?

To write an engaging Sales Development Representative job description, start by outlining the key responsibilities and qualifications required for the role. Use clear and concise language that highlights the benefits of working for your company, including growth opportunities and a positive company culture. Be specific and avoid generic descriptions to attract top candidates who are passionate about sales and eager to make an impact.

Who does a Sales Development Representative work with on daily basis?

A Sales Development Representative (SDR) typically works within the sales or business development department of an organization. On a daily basis, they collaborate with other team members in their department, such as account executives, sales managers, and marketing professionals. They may also interact with customer success teams, product teams, or other departments, depending on the company structure and needs. SDRs usually report directly to a Sales Development Manager or Sales Manager, who oversees and guides their performance and progress.

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