PR Account Executive Job Description

Looking to hire a rockstar PR Account Executive for your company? Read more about the role and use the job description template below to attract the best candidates.

PR Account Executive: role overview

A skilled PR Account Executive must possess effective communication and networking skills, with a strong ability to maintain relationships and meet media deadlines. They should have a creative approach to developing compelling story angles and press releases, and be adept at managing client expectations while delivering measurable results.

PR Account Executive job description template

As a PR Account Executive, you will play a vital role in managing and building relationships with clients and the media. Your responsibilities will include developing and implementing effective PR campaigns, crafting creative and engaging content, pitching to media outlets, and monitoring PR analytics. Your strong communication skills, attention to detail, and ability to work under pressure will be key assets in this role. Join our team and make a valuable impact in the PR world as a PR Account Executive.

Your responsibilities



  • 3 years of PR industry experience
  • Excellent media relations skills
  • Strong writing and editing abilities
  • Proven track record of successful campaigns
  • Ability to develop and implement PR plans
  • Exceptional communication and presentation skills
  • Experience with crisis management
  • Understanding of social media platforms
  • Ability to manage multiple projects simultaneously
  • Strong organizational and problem-solving skills

Frequently asked questions

What does a PR Account Executive do?

A PR Account Executive is responsible for providing support in managing and maintaining the reputation of clients in the public eye. They work with clients to develop and execute strategic communication plans, manage media relations and build relationships with journalists, and identify and pitch newsworthy stories. Additionally, PR Account Executives may assist in developing and creating content for social media platforms, managing events and producing media materials such as press releases. Overall, their work is essential in ensuring clients’ messaging is communicated effectively and positively across various media channels.

What skills make a great PR Account Executive?

  • Media relations – Building relationships with journalists and media outlets
  • Writing – Ability to craft compelling press releases and pitches
  • Strategic planning – Developing and executing PR campaigns
  • Event management – Planning and executing events
  • Crisis management – Responding to negative publicity and potential crises
  • Analytics – Measuring and analyzing PR efforts
  • Social media – Managing and growing social media accounts
  • Client management – Building and maintaining client relationships
  • Industry knowledge – Staying up to date with industry trends and news
  • Flexibility – Adapting to the ever-changing PR landscape
As a PR Account Executive, it’s important to have a diverse set of skills. From writing and media relations to event management and crisis communication, a successful PR Account Executive is able to handle a variety of tasks. Additionally, skills such as strategic planning and analytics are necessary to measure success and adjust campaigns as needed. Building and maintaining strong relationships with clients is also crucial, as well as staying up to date with trends and news in the industry. Finally, flexibility is key in the fast-paced world of PR. A PR Account Executive must be able to quickly adapt to new situations and changing priorities.

How to write an engaging job description for the PR Account Executive role?

When crafting a PR Account Executive job description, it is important to highlight the key responsibilities and requirements of the role. Use clear and concise language, and focus on the skills and experience that are essential for success in the position. Be sure to also include information about the company culture and any unique benefits or perks offered to employees. This will help attract top candidates who are looking for a challenging and rewarding career in public relations.

Who does a PR Account Executive work with on daily basis?

A person with a PR Account Executive role typically works within the Public Relations or Communications department of an organization. On a daily basis, they interact with various team members, including PR Managers, PR Assistants, Copywriters, Graphic Designers, and other marketing professionals. They may also collaborate with cross-functional teams, such as Sales, Product Development, and Customer Service, to ensure cohesive messaging and strategy alignment. PR Account Executives usually report to a PR Manager or Director of Communications, depending on the size and structure of the organization.

Ready to hire
the best
PR Account Executive?

Beyond job description: verify candidates' skills for the PR Account Executive role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized PR Account Executive skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved