PPC Manager Job Description

Looking to hire a rockstar PPC Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

PPC Manager: role overview

A successful PPC Manager should possess a deep understanding of PPC advertising, be knowledgeable of various platforms, and demonstrate analytical skills to optimize campaigns. Furthermore, effective communication, multi-tasking abilities, and a passion for staying up-to-date with industry trends are key qualities of a great PPC Manager.

PPC Manager job description template

As a PPC Manager, you would be responsible for developing and executing successful pay-per-click campaigns that increase website traffic, generate leads, and drive revenue. You will research and analyze keywords, create ad copy and landing pages, optimize bids, and track performance metrics to ensure maximum ROI. You will also collaborate with cross-functional teams to align PPC strategies with broader marketing objectives. The ideal candidate is analytically minded, with strong communication skills and a passion for digital marketing. Join our team and help our clients achieve their business goals through effective PPC management.

Your responsibilities

Responsibilities of a PPC Manager:
  • Develop and execute PPC campaigns across various platforms and channels, including Google Ads, Bing Ads, and social media platforms like Facebook, LinkedIn, and Twitter.
  • Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns for maximum ROI.
  • Create and test ad copy and landing pages to improve click-through rates and conversion rates.
  • Analyze campaign performance data and make data-driven decisions to optimize campaigns for better results.
  • Manage campaign budgets and bids to ensure maximum efficiency and achieve business goals.
  • Stay up-to-date with industry trends and changes in PPC advertising platforms and algorithms.
  • Collaborate with other teams, such as content and design teams, to ensure campaigns are aligned with overall marketing strategies.
  • Prepare regular reports on campaign performance and communicate insights and recommendations to stakeholders.
These are the key responsibilities of a PPC Manager. With their expertise and skills, they can create successful PPC campaigns that drive traffic, generate leads, and increase revenue for their business.


  • 3 years experience in PPC advertising campaigns
  • Proven track record of driving successful campaigns
  • Analytical expertise with data-driven approach
  • Familiarity with Google Ads and Bing Ads
  • Experience with Facebook and LinkedIn Ads
  • Ability to manage ad budgets and maximize ROI
  • Strong communication and presentation skills
  • Effective project management and organization skills
  • Keen attention to detail and accuracy
  • Deep knowledge of PPC industry trends and updates

Frequently asked questions

What does a PPC Manager do?

A PPC Manager’s primary role is to manage and optimize pay-per-click advertising campaigns to deliver optimal results. This involves analyzing data, setting budgets, and identifying target audiences to maximize click-through rates and conversions. They also conduct keyword research, write ad copy, and monitor ad performance to ensure the best ROI. A good PPC Manager should have experience with platforms such as Google Ads and Bing Ads and be familiar with metrics like CPC, CTR, and Quality Score.

What skills make a great PPC Manager?


How to write an engaging job description for the PPC Manager role?

When creating a job description for a PPC Manager, it’s important to highlight the responsibilities and qualifications required for the role. Clearly outline the daily duties, such as managing campaigns and analyzing performance metrics. Additionally, emphasize desired skills and experience, such as proficiency in Google Ads and a track record of successful campaign management. Lastly, make sure to convey the company culture and any unique benefits or opportunities for growth.

Who does a PPC Manager work with on daily basis?

A person with a PPC Manager role usually works closely with members of the marketing department within an organization. They typically belong to the digital marketing or online advertising team and collaborate with content creators, social media managers, and graphic designers to optimize and manage pay-per-click advertising campaigns. They generally report to the Digital Marketing Manager, Marketing Director, or a similar higher-level marketing executive, depending on the size and structure of the organization.

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Beyond job description: verify candidates' skills for the PPC Manager role with Heroify assessments

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Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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