Online Marketing Specialist Job Description

Looking to hire a rockstar Online Marketing Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Online Marketing Specialist: role overview

An Online Marketing Specialist requires a mastery of multiple disciplines, from content creation to analytics. This role requires a data-driven mindset and the ability to adapt to changing trends in digital marketing. Successful candidates should have experience in SEO, PPC management, and social media marketing. The ideal candidate will be able to think strategically and execute on campaigns that drive conversions.

Online Marketing Specialist job description template

As an Online Marketing Specialist, you will play a key role in driving growth for our business. Your primary responsibilities will include developing and implementing digital marketing strategies, managing campaigns across various channels, analyzing campaign performance, and identifying opportunities to optimize results. You will work closely with our marketing team to ensure that all marketing activities are aligned with our overall business objectives. The ideal candidate will have a strong understanding of digital marketing and be able to demonstrate their ability to drive results in a fast-paced environment.

Your responsibilities

  • Develop and implement online marketing strategies to increase brand awareness and drive traffic to the company’s website
  • Create and manage digital marketing campaigns across various channels such as social media, email, and search engines
  • Analyze website traffic and user behavior to optimize conversion rates and improve user experience
  • Conduct market research to stay up-to-date with industry trends and customer preferences
  • Collaborate with cross-functional teams such as graphic designers and web developers to create compelling marketing materials and landing pages
  • Monitor and report on the performance of online marketing campaigns using analytics tools such as Google Analytics
  • Manage and maintain the company’s social media accounts and engage with followers
  • Create and distribute email marketing campaigns to promote products and services to customers
  • Stay up-to-date with the latest digital marketing technologies and techniques and provide recommendations for implementation


  • 3 years of relevant experience in online marketing
  • Expertise in SEO, PPC, and social media advertising
  • Experience with Google Analytics and other analytical tools
  • Working knowledge of HTML, CSS, and JavaScript
  • Excellent written and verbal communication skills
  • Ability to analyze data and draw insights
  • Proven track record of success in driving website traffic
  • Experience with A/B testing and optimization
  • Ability to manage multiple projects and priorities
  • Strong attention to detail and problem-solving skills

Frequently asked questions

What does an Online Marketing Specialist do?

An Online Marketing Specialist is responsible for developing and implementing digital marketing campaigns that increase brand awareness, drive traffic, and generate leads. They utilize various channels such as search engines, social media, email, and display advertising to reach the target audience. Example tasks include conducting market research, analyzing data, optimizing campaigns, creating content, and collaborating with other teams. Their ultimate goal is to improve the online presence and performance of a company in a competitive digital landscape.

What skills make a great Online Marketing Specialist?

  • Search Engine Optimization (SEO): Understanding how to improve website visibility on search engines.
  • Pay Per Click (PPC) Advertising: Ability to run and optimize effective ad campaigns.
  • Email Marketing: Knowledge of email campaign creation and management.
  • Social Media Marketing: Understanding of social platforms and creating engaging content.
  • Content Marketing: Ability to create and distribute valuable content to attract and retain customers.
  • Analytical Skills: Ability to analyze data and make informed decisions.
  • Copywriting: Ability to write persuasive copy for various marketing campaigns.
  • Project Management: Ability to manage multiple projects and deadlines.
  • Communication Skills: Ability to effectively communicate with team members and clients.
  • Market Research: Knowledge of researching and analyzing market trends and competitors.

How to write an engaging job description for the Online Marketing Specialist role?

When writing an Online Marketing Specialist job description, it’s important to clearly outline the required skills and responsibilities of the role. Highlight the company’s unique selling points and the benefits of working for your organization. Use concise, active language and avoid industry jargon. Be specific about the qualifications needed and provide a clear idea of what the candidate can expect from the position. This will help attract the right talent for the job.

Who does an Online Marketing Specialist work with on daily basis?

A person with an Online Marketing Specialist role typically works within the marketing department of an organization. They may collaborate with various team members, such as content creators, graphic designers, social media managers, and SEO experts, to develop and implement digital marketing strategies. They may also work closely with the sales team to align marketing efforts with sales goals. The Online Marketing Specialist usually reports to a marketing manager or a higher-level marketing executive, such as a director or vice president of marketing.

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