Media Sales Executive Job Description

Looking to hire a rockstar Media Sales Executive for your company? Read more about the role and use the job description template below to attract the best candidates.

Media Sales Executive: role overview

A Media Sales Executive possesses excellent communication skills and a keen sales ability. They are well-versed in market trends and have a deep understanding of their target audience. Quick thinking and strong relationship-building skills are essential for success in this role, as is the ability to work independently and as part of a team.

Media Sales Executive job description template

As a Media Sales Executive, you will be responsible for driving revenue growth through the sale of advertising space across various channels. You will be tasked with prospecting and developing new business, as well as managing and growing existing accounts. Your role will involve identifying client needs and providing tailored solutions that will deliver results. You will also work closely with other departments to ensure campaigns are executed effectively and on time. To succeed in this role, you will need excellent communication and negotiation skills, a strong understanding of the media industry, and a proven track record of hitting sales targets.

Your responsibilities

  • Develop and maintain relationships with clients and media outlets.
  • Identify new business opportunities and generate leads.
  • Create and deliver sales presentations that effectively communicate the value proposition of the media outlet.
  • Negotiate and close sales deals.
  • Collaborate with other departments within the media outlet to ensure successful execution of campaigns.
  • Maintain accurate records of sales activity and client interactions.
  • Stay up-to-date with industry trends and developments to inform sales strategies and tactics.
  • Provide exceptional customer service to build long-term relationships with clients.
  • Meet and exceed sales targets and quotas.


  • Expert in advertising sales
  • Proficient in market research and analysis
  • Thorough understanding of media buying process
  • Excellent negotiation skills
  • Strong client relationship building ability
  • Proven track record of meeting sales targets
  • Ability to identify new business opportunities
  • Excellent communication and presentation skills
  • Ability to work with cross-functional teams
  • Minimum 5 years of experience in media sales

Frequently asked questions

What does a Media Sales Executive do?

Media Sales Executives are responsible for generating revenue through advertising sales in various media platforms, such as print, digital, or broadcast. They are required to build and maintain relationships with clients, identify their advertising needs, and develop customized solutions that align with their objectives. Additionally, Media Sales Executives need to stay informed about the latest trends and industry developments to provide expert advice and guidance to their clients. For example, they may recommend a digital advertising campaign that targets a specific audience to maximize exposure and engagement.

What skills make a great Media Sales Executive?

  • Analytical Thinking: Ability to analyze data and draw insights.
  • Persuasion: Convincing clients to invest in media campaigns.
  • Negotiation: Negotiating ad placement and prices with clients.
  • Communication: Effectively communicating with clients and team members.
  • Time Management: Prioritizing tasks and meeting deadlines.
  • Creative Problem Solving: Finding solutions to client challenges.
  • Customer Service: Providing exceptional service to clients.
  • Product Knowledge: In-depth knowledge of media products and services.
  • Sales Strategy: Developing sales strategies to achieve targets.
  • Relationship Building: Building and nurturing long-term client relationships.
As a Media Sales Executive, you need a diverse set of skills to succeed. From analytical thinking to creative problem solving, you must be able to persuade clients to invest in media campaigns, negotiate ad placement and prices, and provide exceptional customer service. Effective communication, time management, and product knowledge are also essential for the role. To achieve sales targets, you must develop and implement effective sales strategies and build long-term relationships with clients.

How to write an engaging job description for the Media Sales Executive role?

To attract top talent for a Media Sales Executive position, write a job description that highlights the company’s unique selling points, the role’s responsibilities and requirements, and the opportunities for growth. Emphasize the position’s impact on revenue and the chance to work with top clients, and be sure to include information on compensation and benefits. Use language that communicates the company’s values and culture, and avoid overused buzzwords and jargon.

Who does a Media Sales Executive work with on daily basis?

A Media Sales Executive typically works within the sales or advertising department of an organization. They collaborate closely with colleagues from various teams, such as marketing, content production, and finance. Additionally, they interact with clients or potential advertisers in order to establish and maintain business relationships. Media Sales Executives usually report to a Sales Manager, Advertising Manager, or Director of Sales, depending on the company’s structure.

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