Marketing Technology Manager Job Description

Looking to hire a rockstar Marketing Technology Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Technology Manager: role overview

Marketing Technology Managers oversee the implementation and optimization of technology-based marketing strategies. This role requires a deep understanding of marketing tools, data analysis, and customer behavior. A successful candidate should possess strong communication skills, be able to manage multiple projects, and have a passion for innovation in the marketing industry.

Marketing Technology Manager job description template

As a Marketing Technology Manager, you will be responsible for overseeing the development and implementation of marketing technology strategies. You will work closely with cross-functional teams to ensure that all marketing technology initiatives align with business goals and objectives. Your role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement, and leading the adoption of new tools and platforms. Additionally, you will be responsible for managing vendor relationships and staying up-to-date with emerging technologies in the marketing space. Ideal candidates will have a strong background in marketing technology and possess excellent leadership skills.

Your responsibilities

Marketing Technology Manager Responsibilities:
  • Develop and implement strategies to improve marketing campaigns with technology solutions.
  • Identify and evaluate new marketing technologies to enhance team performance and improve ROI.
  • Collaborate with cross-functional teams to ensure seamless integration of marketing technologies.
  • Manage and maintain marketing technology platforms and systems, including CRM, marketing automation, and analytics tools.
  • Analyze and report on marketing data to provide insights and recommendations for continuous improvement.
  • Lead training sessions for team members on new and existing marketing technologies and tools.
  • Stay up-to-date with the latest marketing technology trends and best practices, and apply them to improve team efficiency and effectiveness.
  • Ensure compliance with data privacy and security regulations.


  • Experience with CRM systems
  • Strong understanding of data analytics
  • Proven track record in project management
  • Expertise in marketing automation platforms
  • Ability to develop and implement marketing strategies
  • Familiarity with web development technologies
  • Experience in managing vendor relationships
  • Excellent communication and presentation skills
  • Experience with lead nurturing and scoring
  • Ability to work collaboratively with cross-functional teams

Frequently asked questions

What does a Marketing Technology Manager do?

A Marketing Technology Manager is responsible for integrating marketing and technology to improve a company’s market presence. They are in charge of developing and implementing marketing strategies that incorporate software and hardware systems, as well as managing vendors and team members. Examples of their job responsibilities include identifying, testing, and implementing new marketing technologies, building data-driven marketing campaigns, and ensuring marketing automation systems are functioning correctly. Ultimately, the Marketing Technology Manager’s goal is to use technology to improve the efficiency and effectiveness of a company’s marketing efforts.

What skills make a great Marketing Technology Manager?

  • Marketing Automation
  • Expertise in CRM systems
  • Data Analysis
  • Content Management
  • Lead Generation
  • Project Management
  • API Integration
  • Web Analytics
  • Social Media Management
  • SEO
Marketing Technology Managers are responsible for the development and implementation of marketing technologies to support the overall marketing strategy. They must have a diverse skill set to successfully manage and optimize the technology stack. These are the top 10 skills required for the role.

How to write an engaging job description for the Marketing Technology Manager role?

A well-crafted job description for a Marketing Technology Manager should highlight the key responsibilities of the role, including managing the company’s digital marketing tools, leading the marketing analytics team, and developing new strategies to drive customer engagement. Incorporating specific qualifications, skill requirements, and experience levels will help attract top talent in this competitive field. Be sure to include opportunities for professional growth and development to entice candidates looking for a long-term career opportunity.

Who does a Marketing Technology Manager work with on daily basis?

A Marketing Technology Manager works closely with various teams within an organization, particularly the marketing, IT, and sales departments. They typically belong to the marketing team and collaborate with marketing specialists, data analysts, content creators, and strategists to enhance the organization’s marketing efforts through technology. They usually report to a senior marketing executive, such as the Director of Marketing or Chief Marketing Officer (CMO). Additionally, they may also coordinate with IT managers and specialists to ensure seamless integration of marketing technologies with existing systems.

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