Marketing Strategist Job Description

Looking to hire a rockstar Marketing Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Strategist: role overview

A top Marketing Strategist has experience in developing and executing successful campaigns through data-driven insights. They possess strong communication skills, creativity, and a deep understanding of target audiences. Their ability to adapt to rapidly changing markets and emerging technologies allows them to stay ahead of the competition.

Marketing Strategist job description template

As a Marketing Strategist, you will be responsible for developing and implementing effective marketing plans that align with our company’s goals and objectives. The role requires a deep understanding of market trends, customer behavior, and industry best practices. You will work closely with other teams to create compelling content, execute campaigns, and measure results. To excel in this role, you must have excellent communication and analytical skills, as well as a passion for marketing and a track record of delivering measurable results. Join us and help us take our marketing efforts to the next level!

Your responsibilities



  • 5 years experience in marketing
  • Proven record of success in creating marketing plans
  • Ability to analyze data and identify trends
  • Strong understanding of consumer behavior
  • Skilled in developing target audience personas
  • Ability to create and manage budgets
  • Familiarity with various marketing channels
  • Excellent communication and presentation skills
  • Ability to collaborate with cross-functional teams
  • Strong project management skills

Frequently asked questions

What does a Marketing Strategist do?

A Marketing Strategist is responsible for developing and implementing marketing plans that help businesses reach their goals. They analyze market trends and customer behaviors to create effective campaigns. A successful Marketing Strategist will be well-versed in multiple marketing channels, including digital, social media, and traditional advertising. They should also be skilled in creating marketing content that resonates with target audiences. Examples of their work might include developing email campaigns, creating social media content calendars, or producing video ads. Ultimately, a Marketing Strategist’s job is to help businesses grow and succeed through strategic marketing initiatives.

What skills make a great Marketing Strategist?

  • Marketing Analytics: Analyzing marketing data to drive decisions.
  • Brand Management: Developing and maintaining brand consistency.
  • Content Strategy: Creating and executing content plans.
  • Market Research: Conducting market research to identify trends.
  • SEO & SEM: Optimizing website and search engine advertising.
  • Marketing Automation: Implementing and managing marketing automation tools.
  • Social Media: Developing and executing social media strategies.
  • Marketing Communications: Developing and executing communication plans.
  • Campaign Management: Planning, executing, and analyzing campaigns.
  • Lead Generation: Developing and executing lead generation strategies.

How to write an engaging job description for the Marketing Strategist role?

When crafting a job description for a Marketing Strategist, it’s important to highlight the key responsibilities and qualifications of the role. Be sure to showcase the company culture and values, as well as any unique opportunities for growth and development. Use clear, concise language and avoid industry jargon. Finally, make sure to include a call to action that encourages qualified candidates to apply.

Who does a Marketing Strategist work with on daily basis?

A person with a Marketing Strategist role typically works closely with various teams within the organization, such as product development, sales, advertising, and public relations. They are generally part of the marketing department and collaborate with other marketing professionals, content creators, graphic designers, and digital marketing specialists on a daily basis. They usually report to the Marketing Manager or the Chief Marketing Officer (CMO) who oversees the overall marketing strategy and goals for the organization. In some cases, they may also work directly with the CEO or other top executives depending on the size and structure of the company.

Ready to hire
the best
Marketing Strategist?

Beyond job description: verify candidates' skills for the Marketing Strategist role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Marketing Strategist skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved