Marketing Manager Job Description

Looking to hire a rockstar Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Manager: role overview

A Marketing Manager should be a strategic thinker with a passion for brand development. They should possess excellent communication skills and the ability to identify consumer trends while fostering innovation. They are tasked with driving revenue, increasing market share and generating brand recognition through creative campaigns and targeted advertising.

Marketing Manager job description template

As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive growth and revenue. You will lead a team of marketers to create and implement campaigns across various channels, including social media, email, and SEO. Your role will involve analyzing data to measure the effectiveness of campaigns and making adjustments as needed. You will also work closely with sales teams to ensure marketing efforts align with business goals. The ideal candidate will have a strong background in marketing, excellent leadership skills, and the ability to think creatively.

Your responsibilities

  • Develop and implement marketing strategies and campaigns to promote products or services
  • Manage and oversee the marketing team, including hiring and training staff members
  • Conduct market research to identify trends and opportunities for growth
  • Create and manage budgets for marketing campaigns and initiatives
  • Collaborate with other departments to ensure consistency in brand messaging and communication
  • Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed
  • Identify and leverage new marketing channels to reach target audiences
  • Build and maintain relationships with media outlets and industry influencers
  • Stay current with industry trends and best practices to continually improve marketing efforts


  • Minimum of 5 years experience in marketing management
  • Proven success in branding and lead generation
  • Experience with market analysis and research
  • Ability to develop and implement marketing strategies
  • Excellent communication and interpersonal skills
  • Strong project management and organizational skills
  • Ability to manage and motivate a team
  • Experience with digital marketing and social media
  • Proficient in data analysis and reporting
  • Understanding of marketing technologies and trends

Frequently asked questions

What does a Marketing Manager do?

The primary responsibility of a Marketing Manager is to develop and execute marketing strategies that align with the organization’s goals. This includes conducting market research, identifying target audiences, and creating campaigns to reach them. They oversee the creation of marketing materials such as ads, brochures, and social media content. Additionally, they manage budgets, analyze data, and collaborate with other departments to ensure a cohesive message. An example of a Marketing Manager’s job is creating a successful email campaign to drive sales for a product launch.

What skills make a great Marketing Manager?

  • Strategy: Develop marketing plans and campaigns.
  • Analytics: Analyze market trends and data to inform decisions.
  • Communication: Effectively communicate with team members and stakeholders.
  • Creativity: Generate innovative ideas for marketing initiatives.
  • Leadership: Manage and motivate a team to achieve goals.
  • Project Management: Plan and execute marketing projects.
  • Collaboration: Work with cross-functional teams to achieve objectives.
  • Adaptability: Adjust strategies based on market changes.
  • Budgeting: Manage and allocate marketing budgets.
  • Marketing Automation: Implement and optimize marketing automation tools.
As a Marketing Manager, it is essential to possess a range of skills to succeed in the role. These skills include strategy development, analytics, effective communication, creativity, leadership, project management, collaboration, adaptability, budgeting, and marketing automation. By possessing these key skills, a Marketing Manager can excel in generating and executing marketing initiatives, achieve objectives, and drive business growth.

How to write an engaging job description for the Marketing Manager role?

To write an engaging Marketing Manager job description, focus on highlighting the key responsibilities, required skills and qualifications, and opportunities for growth. Make sure to use clear language and avoid jargon while emphasizing the company culture and values. Providing a salary range and benefits package can also attract top talent. Remember to tailor the description to your ideal candidate and avoid being too generic.

Who does a Marketing Manager work with on daily basis?

A person in a Marketing Manager role typically works within the marketing department of an organization, collaborating with various teams and individuals on a daily basis. They may work closely with content creators, graphic designers, sales teams, product managers, and other marketing professionals to develop and execute marketing strategies. Marketing Managers usually report to a higher-level executive, such as a Marketing Director, Chief Marketing Officer, or Vice President of Marketing, depending on the size and structure of the organization.

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