Marketing Data Analyst Job Description

Looking to hire a rockstar Marketing Data Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Data Analyst: role overview

A Marketing Data Analyst gathers, analyzes and translates complex data into actionable insights to help drive business growth. They possess a strong analytical mindset, a deep understanding of marketing metrics and the ability to work with a variety of data sources. A great Marketing Data Analyst will also have excellent communication skills and the ability to present analytical findings to cross-functional teams.

Marketing Data Analyst job description template

As a Marketing Data Analyst, you will play a crucial role in analyzing and interpreting marketing data to drive business decisions. You will be responsible for collecting and analyzing various data sets such as customer demographics, website traffic, and sales figures. Your insights will help the marketing team optimize campaigns, identify target audiences, and improve overall ROI. Additionally, you will be responsible for creating reports and visualizations to communicate findings to stakeholders. To be successful in this role, you must have a strong understanding of data analysis tools, marketing principles, and excellent communication skills.

Your responsibilities

  • Collect and analyze data to identify market trends and customer behavior
  • Create and maintain databases to track and report on key metrics
  • Develop and implement marketing strategies based on data insights
  • Collaborate with cross-functional teams to optimize marketing campaigns
  • Conduct market research to identify new opportunities and areas for growth
  • Produce reports and visualizations to communicate data insights to stakeholders
  • Stay up-to-date with emerging trends and technologies in marketing analytics
As a Marketing Data Analyst, your responsibilities will revolve around gathering and analyzing data to inform marketing strategies and tactics. You’ll be responsible for creating and maintaining databases to track key metrics, conducting market research, and collaborating with cross-functional teams to optimize campaigns. You’ll also be responsible for producing reports and visualizations to communicate data insights to stakeholders and staying up-to-date with emerging trends and technologies in marketing analytics.


  • 3 years experience in data analysis
  • Ability to create marketing reports
  • Knowledge of SQL and database management
  • Experience with data visualization tools
  • Expertise in Excel and Google Analytics
  • Understanding of statistical analysis methods
  • Ability to track online user behavior
  • Experience with CRM and marketing automation software
  • Strong communication and presentation skills
  • Attention to detail and accuracy in data analysis

Frequently asked questions

What does a Marketing Data Analyst do?

Marketing Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. They utilize tools such as Google Analytics, Excel, and SQL to create reports and dashboards that provide insights into customer behavior, website performance, and campaign effectiveness. Their job involves identifying trends, developing and testing hypotheses, and presenting findings to stakeholders. Examples of tasks include creating A/B tests, conducting cohort analyses, and building predictive models to forecast future trends. A Marketing Data Analyst’s work is essential to optimize marketing strategies and improve business outcomes.

What skills make a great Marketing Data Analyst?

  • Statistical analysis: using statistical methods to analyze data
  • Data modeling: creating and implementing data models
  • Data visualization: creating visual representations of data
  • SQL: proficient in SQL for querying and manipulating data
  • Marketing analytics: experience with marketing data and metrics
  • Data mining: using algorithms to extract useful information from data
  • Excel: proficient in Excel for data analysis and reporting
  • Python: programming language used for data analysis and manipulation
  • Tableau: data visualization software used for creating interactive dashboards
  • Communication: ability to communicate complex data insights to non-technical stakeholders
Note: This content was written by an AI language model and may require further editing or proofreading.

How to write an engaging job description for the Marketing Data Analyst role?

To attract qualified candidates for your Marketing Data Analyst role, it’s crucial to write an engaging job description that accurately reflects the position. Highlight the responsibilities and requirements of the role, including technical skills and soft skills. Be clear about the company culture and values to attract candidates that align with your organization. Finally, use strong action verbs and concise language to make the job description stand out.

Who does a Marketing Data Analyst work with on daily basis?

A Marketing Data Analyst typically works within the marketing department of an organization, collaborating closely with marketing managers, digital marketing specialists, content creators, and graphic designers on a daily basis. They usually report to a Marketing Manager or Director, or a Head of Analytics, depending on the size and structure of the company. Their role involves constant communication with these team members to provide insights and inform data-driven marketing strategies.

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