Marketing Analytics Manager Job Description

Looking to hire a rockstar Marketing Analytics Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Analytics Manager: role overview

The Marketing Analytics Manager leverages data to enhance marketing strategy. They provide insights on customer behavior, online engagement, and campaign effectiveness. Through data analysis, they identify opportunities to optimize customer acquisition and retention, increase revenue, and improve ROI. They collaborate with cross-functional teams to align data-driven insights with business goals.

Marketing Analytics Manager job description template

As a Marketing Analytics Manager, you’ll be responsible for analyzing data to identify trends and opportunities to optimize marketing campaigns. You’ll develop and implement strategies to measure the effectiveness of campaigns, track customer behavior, and identify areas for improvement. You’ll have a deep understanding of web analytics tools, such as Google Analytics, and will use data to inform decisions across various channels, including email, social media, and search. You’ll work closely with cross-functional teams to ensure that marketing efforts are aligned with business objectives and will communicate insights and recommendations to senior leaders.

Your responsibilities

  • Develop and implement marketing analytics strategies to drive growth and revenue.
  • Collect and analyze data from various sources, including website traffic, social media engagement, and email campaigns.
  • Identify trends and insights to inform marketing and business decisions.
  • Provide regular reports and dashboards to key stakeholders, highlighting key metrics and KPIs.
  • Collaborate with cross-functional teams, including marketing, sales, product, and IT, to ensure data accuracy and consistency.
  • Stay up-to-date on the latest trends and technologies in marketing analytics and data science.
  • Lead and mentor junior analysts to ensure high-quality work and professional growth.
  • Develop and maintain relationships with external partners, such as data vendors and agencies.
  • Ensure compliance with data privacy and security regulations, such as GDPR and CCPA.
  • Continuously monitor and optimize marketing campaigns based on performance data.

Requirements

  • Minimum 3 years experience in marketing analytics
  • Expertise in data visualization tools
  • Strong knowledge of SQL
  • Proven track record in forecasting
  • Experience with marketing attribution models
  • Ability to analyze customer behavior
  • Proven ability to develop KPIs
  • Experience with A/B testing
  • Strong project management skills
  • Excellent communication skills

Frequently asked questions

What does a Marketing Analytics Manager do?

A Marketing Analytics Manager is responsible for analyzing marketing data and creating actionable insights to inform and improve marketing strategies. They work closely with cross-functional teams to identify trends, optimize campaigns, and measure performance. For example, they may analyze website traffic data to identify opportunities for improving user experience or track the success of a social media campaign by monitoring engagement metrics. Overall, Marketing Analytics Managers play a critical role in driving business growth by leveraging data to make informed marketing decisions.

What skills make a great Marketing Analytics Manager?

  • Analytics software proficiency: Ability to use analytics software like Google Analytics to collect and analyze data.
  • Data visualization skills: Ability to present complex data visually using tools like Tableau.
  • A/B testing: Ability to conduct and analyze A/B tests to optimize marketing campaigns.
  • Marketing strategy: Understanding of marketing principles and the ability to develop effective marketing strategies.
  • Data storytelling: Ability to effectively communicate data insights to stakeholders.
  • Statistical analysis: Understanding of statistical methods and the ability to use them to analyze data.
  • Marketing automation: Knowledge of marketing automation tools like Marketo to streamline marketing processes.
  • SQL proficiency: Ability to use SQL to query and manipulate data within databases.
  • Project management: Ability to manage multiple projects and prioritize tasks effectively.
  • Communication skills: Ability to effectively communicate with team members and stakeholders.

How to write an engaging job description for the Marketing Analytics Manager role?

Crafting an engaging Marketing Analytics Manager job description is crucial in attracting top talent. Start by clearly outlining the responsibilities and required skills for the role. Highlight how the role contributes to the overall success of the company and showcase opportunities for growth. Use language that excites and motivates potential candidates, while avoiding generic job posting jargon.

Who does a Marketing Analytics Manager work with on daily basis?

A Marketing Analytics Manager typically works with various departments within an organization on a daily basis, including marketing, sales, product management, and IT teams. They usually belong to the marketing department, and their primary focus is on analyzing data related to marketing efforts and campaigns. They often coordinate with other teams to gather data, share insights, and implement data-driven strategies. A Marketing Analytics Manager typically reports to the Director of Marketing, Marketing Operations, or a more senior-level marketing executive, depending on the organizational structure of the company.

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