Local SEO Specialist Job Description

Looking to hire a rockstar Local SEO Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Local SEO Specialist: role overview

Local SEO Specialist enhances search engine visibility of businesses by improving organic search rankings. They conduct thorough keyword research, optimize on-page elements and build quality backlinks. They stay updated with Google algorithm changes and provide regular performance reports to clients. A great Local SEO Specialist should have a strong analytical mindset, excellent communication skills and a solid understanding of SEO principles.

Local SEO Specialist job description template

As a Local SEO Specialist, you will be responsible for optimizing websites and online content to improve their visibility in local search results. You will work to understand the audience and competition in your area, and develop strategies to improve local rankings, including on-page optimization, citation building, and review management. You will also be responsible for analyzing and reporting on the success of your efforts, and staying up-to-date on the latest trends in local search. Ideal candidates will have a strong understanding of SEO best practices, exceptional analytical skills, and the ability to communicate complex ideas to non-technical stakeholders.

Your responsibilities

  • Develop and implement local SEO strategies to improve the online visibility of clients’ websites in local search results
  • Perform keyword research and analysis to identify local search trends and opportunities
  • Create and optimize Google My Business profiles to enhance local search rankings
  • Monitor and track local SEO performance using analytics tools and report on progress
  • Optimize on-page elements such as title tags, meta descriptions, and header tags for local search
  • Build high-quality local citations on relevant directories and websites to increase local search authority
  • Manage and respond to online reviews on various platforms to improve online reputation and local search rankings
  • Collaborate with web developers and content creators to ensure website design and content are optimized for local search
  • Stay up-to-date with local search algorithm updates and industry trends to continually improve local SEO strategies


  • 3-5 years experience in Local SEO
  • Expertise in Google My Business Optimization
  • Experience with citation building
  • Proficient with local keyword research
  • Knowledge of schema markup implementation
  • Ability to perform local competition analysis
  • Expertise in on-page optimization for Local SEO
  • Experience with managing local link building strategies
  • Proven track record of improving local search rankings
  • Knowledge of local search algorithms and updates

Frequently asked questions

What does a Local SEO Specialist do?

A Local SEO Specialist is responsible for improving a website’s visibility in local search results. This includes optimizing Google My Business listings, conducting keyword research, and creating content with local relevance. They also implement on-page and off-page optimization techniques to improve a website’s ranking on search engines. For example, they may build local citations, create backlinks from relevant websites, and monitor the website’s analytics to track performance. Ultimately, a Local SEO Specialist’s goal is to attract more local customers to the website and improve the business’s online reputation.

What skills make a great Local SEO Specialist?

  • Keyword Research: Identifying and analyzing relevant keywords.
  • On-page Optimization: Ensuring website structure and content is optimized for search engines.
  • Local Citation Building: Building mentions of your business on other local websites.
  • Content Creation: Developing high-quality content for web pages, blog posts, and other materials.
  • Google My Business: Creating, optimizing, and managing business listings on Google.
  • Link Building: Acquiring relevant and high-quality links to improve website authority.
  • Analytics: Analyzing and interpreting website data to improve performance.
  • Social Media Optimization: Optimizing social media profiles to improve visibility and engagement.
  • Local Schema Markup: Adding structured data to your website to improve local search visibility.
  • Mobile Optimization: Ensuring website is optimized for mobile devices.

How to write an engaging job description for the Local SEO Specialist role?

When writing a job description for a Local SEO Specialist position, be specific about the required skills and experience. Use clear language, avoid buzzwords and industry jargon, and make sure the description is easy to read. Highlight the benefits of working for your company, and be sure to include any details about career growth opportunities. Finally, end the description with a strong call-to-action to encourage interested candidates to apply.

Who does a Local SEO Specialist work with on daily basis?

A Local SEO Specialist typically works within the marketing or digital marketing department of an organization. They collaborate with various team members, including content creators, web developers, and social media managers, to optimize the company’s online presence for local search results. They usually report to the head of the department, which could be a Marketing Manager, Digital Marketing Manager, or SEO Manager, depending on the organization’s structure.

Ready to hire
the best
Local SEO Specialist?

Beyond job description: verify candidates' skills for the Local SEO Specialist role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Local SEO Specialist skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved