Link Building Specialist Job Description

Looking to hire a rockstar Link Building Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Link Building Specialist: role overview

A Link Building Specialist focuses on developing and implementing strategies to gain high-quality backlinks. They conduct research and outreach to build relationships with other websites and improve rankings in search engines. They have a strong understanding of SEO and digital marketing, and the ability to analyze and report on results. A great Link Building Specialist is organized, adaptable, and passionate about driving results.

Link Building Specialist job description template

As a Link Building Specialist, you’ll be responsible for acquiring high-quality backlinks to our website to improve its search engine rankings. You’ll develop and implement link building strategies that align with our business goals, conduct outreach to relevant websites and influencers, and analyze the effectiveness of your campaigns. You’ll collaborate with other digital marketing teams to ensure cohesive efforts and stay up-to-date with the latest SEO trends and best practices. This role requires excellent communication and analytical skills, as well as a strong understanding of SEO and link building techniques.

Your responsibilities

  • Develop and implement link building strategies for the website
  • Conduct research to identify potential link building opportunities
  • Collaborate with content creators to create link-worthy content
  • Reach out to website owners and bloggers to secure backlinks
  • Analyze and report on the effectiveness of link building campaigns
  • Stay up-to-date with industry trends and best practices in link building
  • Manage and maintain relationships with website owners and bloggers
  • Monitor and ensure the quality of incoming links
  • Work with other members of the SEO team to improve website ranking and visibility
As a Link Building Specialist, you will be responsible for developing and executing link building strategies that improve the website’s visibility and ranking on search engines. You will work closely with content creators to produce link-worthy content and reach out to website owners and bloggers to secure backlinks. Additionally, you will analyze and report on the effectiveness of link building campaigns and stay up-to-date with industry trends and best practices. The role also involves managing relationships with website owners and bloggers and ensuring the quality of incoming links. You will collaborate with other members of the SEO team to optimize website ranking and visibility.


  • 2 years of link building experience
  • Expert knowledge of Google Analytics
  • Experience with outreach and prospecting tools
  • Ability to analyze backlink profiles
  • Understanding of anchor text optimization
  • Experience with disavow process
  • Experience with penalty recovery
  • Knowledge of SEO best practices
  • Experience with A/B testing
  • Ability to work with cross-functional teams

Frequently asked questions

What does a Link Building Specialist do?

A Link Building Specialist is responsible for developing and executing strategies to acquire backlinks to a website. They identify and reach out to potential link partners, negotiate link placements, and monitor link performance. Examples of successful link building strategies include guest blogging, broken link building, and creating compelling content that naturally attracts links. By building a strong backlink profile, Link Building Specialists help improve website authority and visibility in search engine results pages.

What skills make a great Link Building Specialist?

  • Keyword Research: Identifying relevant keywords for link building.
  • Outreach: Reaching out to potential link partners for collaborations.
  • Content Creation: Creating shareable content for link building purposes.
  • Networking: Building relationships with other industry professionals for link opportunities.
  • Analytics: Analyzing link building performance and making adjustments accordingly.
  • Link Building Strategies: Developing and implementing effective link building strategies.
  • SEO Knowledge: Understanding SEO and its impact on link building.
  • Communication: Maintaining clear and professional communication with clients and partners.
  • Time Management: Managing time effectively to meet deadlines and goals.
  • Adaptability: Being able to adapt to changes in the industry and search engine algorithms.

How to write an engaging job description for the Link Building Specialist role?

To attract the right candidates for the position of a Link Building Specialist, it’s important to create a job description that highlights the key responsibilities and requirements of the role. Use clear and concise language to describe the tasks, such as identifying link opportunities and building relationships with external sites. Additionally, make sure to include any desired qualifications, such as experience with SEO and outreach tactics, to help attract qualified candidates.

Who does a Link Building Specialist work with on daily basis?

A Link Building Specialist typically works in the marketing or digital marketing department within an organization. They collaborate with content creators, SEO specialists, and website managers to implement effective link building strategies. They usually report to an SEO Manager, Digital Marketing Manager, or a higher-level marketing executive like the Chief Marketing Officer or Director of Digital Marketing. Their daily interactions may also include working closely with public relations and social media teams to align efforts for better online visibility.

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