GA4 Analyst Job Description

Looking to hire a rockstar GA4 Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

GA4 Analyst: role overview

A GA4 Analyst is a data-driven professional who excels at analyzing large datasets and interpreting them to support business objectives. This person should possess strong technical skills and be familiar with Google Analytics and other tracking tools. A great GA4 Analyst is a problem solver who can translate data insights into actionable recommendations that drive business growth and ROI.

GA4 Analyst job description template

As a GA4 Analyst, you will be responsible for analyzing data and providing insights on website and app performance. You will work closely with marketing and product teams to optimize user engagement and conversion rates. Your duties will include setting up and maintaining Google Analytics 4 accounts, creating custom reports, and identifying trends and opportunities for improvement. The ideal candidate will have a strong background in analytical tools, excellent communication skills, and a passion for delivering actionable insights. If you are looking for a challenging and rewarding career in digital analytics, this role is for you.

Your responsibilities

  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
  • Develop and implement measurement strategies for tracking user behavior and conversion rates
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
  • Collaborate with marketing, design, and development teams to ensure tracking and reporting requirements are met
  • Conduct A/B testing and other experiments to optimize website and app performance
  • Provide recommendations for improving user experience and driving conversions based on data analysis
  • Stay up-to-date with industry developments and best practices in analytics and measurement


  • 3 years of experience in digital analytics
  • Experience with Google Analytics 4 implementation and reporting
  • Strong understanding of data visualization and dashboard creation
  • Understanding of data-driven decision making
  • Experience with data analysis and interpretation
  • Familiarity with web technologies (HTML, CSS, JavaScript)
  • Ability to identify key performance indicators (KPIs)
  • Experience with A/B testing and experimentation
  • Strong problem-solving and analytical skills
  • Excellent written and verbal communication skills

Frequently asked questions

What does a GA4 Analyst do?

GA4 Analysts are responsible for analyzing data collected by Google Analytics 4 and making recommendations for website optimization. They use their analytical skills to identify patterns in user behavior and track website performance. For example, GA4 Analysts may use data to suggest changes in website design, content, or ad campaigns. They also collaborate with other members of the marketing team to develop strategies that improve user engagement and conversion rates. GA4 Analysts must be detail-oriented and have experience with data analysis and reporting.

What skills make a great GA4 Analyst?

  • Technical Acumen: Knowledge of GA4 configuration and data analysis.
  • Data Visualization: Ability to present complex data in a clear and concise manner.
  • Data-driven Decision Making: Ability to make informed decisions based on data analysis.
  • Problem Solving: Ability to identify, troubleshoot, and resolve issues within GA4.
  • Collaboration: Ability to work with cross-functional teams to achieve common goals.
  • Attention to Detail: Ability to identify and correct data anomalies and discrepancies.
  • Communication: Ability to communicate complex data insights to non-technical stakeholders.
  • Analytics Tools: Experience with other analytics tools such as Google Analytics, Adobe Analytics.
  • Business Acumen: Understanding of business performance metrics and KPIs.
  • Continuous Learning: Staying up-to-date with industry trends and technologies.

How to write an engaging job description for the GA4 Analyst role?

When writing a GA4 Analyst job description, be sure to include details about the specific skills and experience you’re looking for in a candidate. Highlight the duties and responsibilities of the role to give candidates a clear understanding of what the job entails. Use engaging language and avoid using jargon or technical terms that might confuse potential applicants. Finally, be sure to emphasize any unique aspects of the role or company culture that might make it an attractive opportunity for candidates.

Who does a GA4 Analyst work with on daily basis?

A person with a GA4 Analyst role usually works closely with the marketing, product development, and data analysis teams within an organization. They typically belong to the analytics, digital marketing, or business intelligence department. They often report to a team lead, manager, or senior analyst in their department, who in turn reports to upper management, such as a department director or the Chief Marketing Officer (CMO).

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