Facebook (Meta) Ads Manager Job Description

Looking to hire a rockstar Facebook (Meta) Ads Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Facebook (Meta) Ads Manager: role overview

Facebook Ads Managers are experts in managing and optimizing ad campaigns on Facebook’s platform. They have a thorough understanding of Facebook’s targeting options, ad formats, and performance metrics. They are skilled in audience analysis, campaign creation, and bid optimization to drive results and achieve business objectives. A strong candidate for this role has experience in digital advertising, data analysis, and a passion for staying up-to-date with industry trends and changes.

Facebook (Meta) Ads Manager job description template

As a Facebook (Meta) Ads Manager, you will be responsible for creating and implementing advertising strategies across multiple platforms. This includes developing and optimizing ad campaigns, analyzing performance metrics, and collaborating with creative teams to produce engaging ad content. You must have a deep understanding of target audiences, strong analytical skills, and the ability to adapt to constantly evolving trends. If you’re passionate about digital advertising and possess a strong attention to detail, this role could be perfect for you. Apply today to join our team!

Your responsibilities

  • Create and manage Facebook (Meta) Ads campaigns for clients
  • Analyze and optimize ad performance to maximize ROI
  • Develop ad targeting strategies based on client goals and target audience
  • Stay up-to-date with Facebook (Meta) Ads policies and changes and implement them in campaigns
  • Collaborate with other teams to ensure ad creative and messaging align with overall marketing strategy
  • Track and report on ad performance and provide insights and recommendations for improvement
  • Manage ad budgets and ensure campaigns stay within budget constraints
  • Communicate regularly with clients to provide updates on ad performance and strategy
  • Test and experiment with different ad formats and targeting options to improve performance
  • Stay current with industry trends, new ad features, and emerging platforms to ensure campaigns are innovative and effective


  • 2 Years of Facebook Ads Experience
  • Expertise in Facebook Ads Manager
  • Comfortable with Ads Reporting & Analytics
  • Understanding of Facebook’s Ad Policies
  • Ability to Create & Manage Campaigns
  • Experience with A/B Testing & Optimization
  • Knowledge of Targeting & Custom Audiences
  • Proficiency in Ad Copy & Creative Development
  • Experience with Facebook Pixel Implementation
  • Strong Communication & Collaboration Skills

Frequently asked questions

What does a Facebook Ads Manager do?

Facebook (Meta) Ads Manager is a tool that enables businesses to create and manage their Facebook and Instagram ad campaigns. Its primary responsibilities include targeting specific audiences based on demographics, interests, and behaviors, setting budgets and schedules for ad campaigns, tracking ad performance, and analyzing campaign data to optimize results. For instance, a wedding photographer could use Ads Manager to target engaged couples within a 50-mile radius, with interests in wedding planning and photography. Ads Manager helps businesses reach their target audiences and ultimately drive sales.

What skills make a great Facebook (Meta) Ads Manager?

  • Ad targeting – choosing the right audience
  • Copywriting – crafting persuasive ad copy
  • Design skills – creating eye-catching visuals
  • Analytical thinking – interpreting data to improve ads
  • Budget management – allocating funds for maximum ROI
  • Marketing strategy – developing effective campaigns
  • Communication skills – collaborating with team and clients
  • Testing and optimization – improving ad performance
  • Technical knowledge – understanding Facebook Ads Manager platform
  • Conversion tracking – measuring ad impact on sales

How to write an engaging job description for the Facebook (Meta) Ads Manager role?

When crafting a job description for a Facebook (Meta) Ads Manager, remember to highlight the key skills and responsibilities required for the role. Emphasize the importance of targeting, analyzing data, and optimizing campaigns. Be specific about the types of advertising platforms and tools that the candidate must be proficient in. Make sure to mention any unique perks or benefits that come with the job to make it more attractive to potential candidates.

Who does a Facebook Ads Manager work with on daily basis?

A person with a Facebook (Meta) Ads Manager role typically works within the marketing department of an organization. They collaborate with various team members, including content creators, graphic designers, social media managers, and data analysts. Additionally, they may interact with sales teams, product managers, and other stakeholders to align campaigns with business objectives. They usually report to a marketing manager or a digital marketing manager, who oversees the overall marketing strategy and its execution.

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