Email Marketing Specialist Job Description

Looking to hire a rockstar Email Marketing Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Marketing Specialist: role overview

The Email Marketing Specialist drives engagement through targeted campaigns, list segmentation, and automation. This role is responsible for developing and executing email marketing strategies to drive conversion, retention, and revenue. The ideal candidate is data-driven, creative, and experienced with email marketing software and analytics.

Email Marketing Specialist job description template

As an Email Marketing Specialist, you will be responsible for planning, developing, and implementing email marketing campaigns that drive engagement and conversion. Your key responsibilities will include creating email templates, managing email lists, designing and executing A/B testing, and analyzing campaign performance. You will need to have a deep understanding of email marketing best practices, as well as experience using email marketing platforms such as Mailchimp or Hubspot. The ideal candidate for this position will have excellent written communication skills, be highly analytical, and have a passion for marketing.

Your responsibilities

Responsibilities of an Email Marketing Specialist:
  • Create and execute email marketing campaigns that align with the overall marketing strategy of the organization.
  • Develop email content, including subject lines, headlines, and body copy, that is engaging and relevant to the target audience.
  • Manage subscriber lists, including segmentation, growth, and maintenance, to ensure the right message is delivered to the right audience.
  • Analyze and report on the performance of email campaigns, using metrics such as open rates, click-through rates, and conversion rates, to improve future campaigns.
  • Collaborate with other teams, such as design and content, to ensure email campaigns are visually appealing and on-brand.
  • Stay up-to-date with industry trends and best practices to continually improve email marketing efforts.
  • Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.


  • Experience with email marketing platforms
  • Ability to handle email campaigns
  • Analytical skills for tracking metrics
  • Knowledge of email design and layout principles
  • Understanding of segmentation and targeting
  • Expertise in A/B testing and optimization
  • Familiarity with CAN-SPAM regulations
  • Knowledge of email deliverability best practices
  • Experience with HTML and CSS coding
  • Ability to collaborate with cross-functional teams

Frequently asked questions

What does an Email Marketing Specialist do?

An Email Marketing Specialist is responsible for developing and executing email marketing campaigns. This requires a thorough understanding of the target audience, product or service being promoted, and the most effective ways to communicate and convert leads. An Email Marketing Specialist will run A/B tests, analyze data to optimize campaigns, and create targeted email lists. They also need to be knowledgeable about email regulations, such as the CAN-SPAM Act, and ensure all emails are compliant. Successful examples of their work include increased open rates, click-through rates, and conversion rates for email campaigns.

What skills make a great Email Marketing Specialist?

  • Email Campaign Creation – Design and develop effective email campaigns
  • List Management – Maintain and segment email marketing lists
  • A/B Testing – Test and optimize subject lines, CTAs, and content
  • Email Analytics – Analyze email campaign performance and metrics
  • Email Deliverability – Ensure email messages are delivered successfully
  • Sales Funnel Optimization – Improve email marketing conversion rates
  • Email Automation – Implement automated email campaigns
  • Copywriting – Produce compelling email subject lines and content
  • HTML/CSS Knowledge – Develop responsive email templates
  • Customer Segmentation – Target specific customer segments with personalized content

How to write an engaging job description for the Email Marketing Specialist role?

When creating a job description for an Email Marketing Specialist, be sure to highlight the key responsibilities and required skills. Utilize clear, concise language and incorporate any unique aspects of your company culture or benefits to attract top talent. Be sure to include any industry-specific jargon to show that you understand the industry and to catch the attention of qualified candidates.

Who does an Email Marketing Specialist work with on daily basis?

A person with an Email Marketing Specialist role typically works closely with various teams within an organization on a daily basis, such as marketing, design, content, and sales teams, to deliver effective email campaigns. They usually belong to the marketing department of the organization and report to a senior marketing manager or the head of the department. The Email Marketing Specialist may also collaborate with external agencies, vendors, and partners as required to support the organization’s email marketing strategy.

Ready to hire
the best
Email Marketing Specialist?

Beyond job description: verify candidates' skills for the Email Marketing Specialist role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Email Marketing Specialist skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved