Email Marketing Manager Job Description

Looking to hire a rockstar Email Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Marketing Manager: role overview

The Email Marketing Manager oversees email campaigns, analyzes results, and refines strategies to achieve campaign goals. They develop email marketing tactics for brand awareness, customer engagement, and sales growth, while adhering to industry regulations. They collaborate with cross-functional teams, such as design and content creation, to ensure consistent messaging and branding. A great Email Marketing Manager stays current with industry trends, continuously tests new strategies, and delivers measurable results.

Email Marketing Manager job description template

As an Email Marketing Manager, you would be responsible for designing and executing successful email marketing campaigns that drive engagement and revenue. You will have the opportunity to work with cross-functional teams to develop email marketing strategies that cater to the needs of our audience. Your role will also require performance tracking and reporting, ensuring that campaigns are optimized to deliver maximum results. The ideal candidate will have experience in email marketing, a strong attention to detail, and the ability to work independently as well as part of a team.

Your responsibilities

  • Develop and execute email marketing campaigns that align with the overall marketing strategy and business goals.
  • Create and manage email lists, ensuring they are segmented and targeted appropriately to achieve maximum engagement and conversions.
  • Analyze email campaign performance and make data-driven recommendations for optimization, including subject lines, content, timing, and frequency.
  • Collaborate with cross-functional teams, including designers, copywriters, and developers, to create email templates and content that are visually appealing, engaging, and on-brand.
  • Maintain a deep understanding of email marketing best practices, industry trends, and regulations, including CAN-SPAM, GDPR, and CCPA.
  • Monitor and report on email marketing KPIs, including open rates, click-through rates, conversion rates, and revenue generated.
  • Continuously test and refine email campaigns to improve performance, including A/B testing, multivariate testing, and segmentation.
  • Stay up-to-date with email marketing technology and tools, including email service providers, marketing automation platforms, and CRM systems.
  • Manage email marketing budgets and ensure campaigns are delivered on time and within budget.


  • 3 years of experience in email marketing
  • Proficient in email marketing platforms
  • Knowledge of A/B testing principles
  • Experience with email automation
  • Expertise in email campaign analysis
  • Ability to create personalized and targeted campaigns
  • Competency in HTML coding for email
  • Familiarity with CAN-SPAM laws
  • Strong written and verbal communication skills
  • Excellent attention to detail

Frequently asked questions

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for overseeing all aspects of email marketing campaigns, including creating and executing campaigns, analyzing campaign performance, and optimizing campaigns for better results. This involves developing strategies to increase open rates, click-through rates, and revenue generated from email campaigns. Additionally, an Email Marketing Manager is expected to stay up-to-date with the latest email marketing trends and technologies. For example, an Email Marketing Manager may create highly segmented and personalized emails that are triggered by specific user actions or behaviors.

What skills make a great Email Marketing Manager?

  • Strategy: Develop email marketing strategy.
  • Analytics: Analyze email performance metrics.
  • Automation: Implement automated email campaigns.
  • Campaign Management: Plan and execute email campaigns.
  • Creative: Develop email design and copy.
  • Segmentation: Segment email lists for targeted messaging.
  • Testing: Conduct A/B testing for email campaigns.
  • Compliance: Ensure email compliance with legal requirements.
  • CRM Integration: Integrate email campaigns with CRM system.
  • Reporting: Provide regular email campaign performance reports.
As an Email Marketing Manager, a variety of skills are required to successfully manage and execute email campaigns. From developing strategies to analyzing performance metrics, a successful Email Marketing Manager is responsible for overseeing all aspects of email marketing. The top 10 skills for an Email Marketing Manager include strategy development, analytics, automation, campaign management, creative development, segmentation, testing, compliance, CRM integration, and reporting. With these skills, an Email Marketing Manager can effectively plan, execute, and analyze email campaigns to drive engagement and revenue.

How to write an engaging job description for the Email Marketing Manager role?

To write an engaging Email Marketing Manager job description, it’s important to highlight the key responsibilities of the role, such as developing and executing email marketing campaigns, analyzing campaign performance, and managing email databases. Be sure to also include any specific skills or qualifications required, such as experience with email marketing software or a degree in marketing. Use clear and concise language, and convey the company culture and values to attract top candidates.

Who does an Email Marketing Manager work with on daily basis?

A person with an Email Marketing Manager role typically works closely with members of the marketing team, content creators, graphic designers, and data analysts within an organization. They usually belong to the marketing department, specifically focusing on digital marketing and online communications. In terms of hierarchy, an Email Marketing Manager generally reports to the Head of Digital Marketing or the Marketing Director, depending on the size and structure of the organization.

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