Email Marketing Coordinator Job Description

Looking to hire a rockstar Email Marketing Coordinator for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Marketing Coordinator: role overview

The Email Marketing Coordinator’s purpose is to lead email campaigns from start to finish, driving engagement and revenue. They develop and execute strategies, oversee campaign scheduling, and analyze data to refine future campaigns. They should possess excellent communication and analytical skills, as well as be familiar with email marketing software such as Mailchimp or Constant Contact.

Email Marketing Coordinator job description template

As an Email Marketing Coordinator, you will be responsible for managing email marketing campaigns that effectively promote products and services. You will be tasked with creating engaging content and designing visually appealing templates, while also ensuring timely delivery and monitoring campaign performance. This role requires strong attention to detail, excellent communication skills, and the ability to analyze data to make informed decisions. If you are passionate about email marketing and possess the skills to drive measurable results, we encourage you to apply for this exciting opportunity.

Your responsibilities

  • Develop and execute email marketing campaigns to support business objectives and goals.
  • Create and manage email marketing calendars, ensuring timely delivery of campaigns.
  • Collaborate with cross-functional teams to design and build email templates that are on-brand and visually appealing.
  • Manage subscriber lists and segmentations, ensuring accurate and up-to-date data.
  • Analyze and report on email campaign performance, providing insights and recommendations for improvement.
  • Monitor industry trends and best practices to identify opportunities for innovation and optimization.
  • Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
  • Manage relationships with email service providers and other vendors.
  • Stay up-to-date with email marketing software and technologies, making recommendations for adoption or upgrades.
  • Collaborate with internal stakeholders to integrate email marketing with other marketing channels and initiatives.


  • Minimum 2 years experience in email marketing.
  • Proficient in email automation platforms e.g Mailchimp.
  • Experience with A/B testing and optimization.
  • Familiar with email best practices (CAN-SPAM, GDPR, etc.)
  • Experience with analytics and reporting.
  • Ability to execute email campaigns from start to finish.
  • Excellent project management skills.
  • Highly organized and detail-oriented.
  • Experience with HTML and CSS for email templates.
  • Excellent verbal and written communication skills.

Frequently asked questions

What does an Email Marketing Coordinator do?

The primary responsibility of an Email Marketing Coordinator is to oversee email marketing campaigns and ensure their success. This involves developing and implementing email marketing strategies, creating content, and managing subscriber lists. Examples of tasks include analyzing email campaign performance metrics, monitoring customer engagement, developing segmentation strategies, and A/B testing. A successful Email Marketing Coordinator should have excellent communication skills, be highly organized, and be familiar with email marketing software platforms.

What skills make a great Email Marketing Coordinator?

  • Copywriting: crafting email content that converts
  • Segmentation: targeting the right audience with personalized messaging
  • A/B testing: optimizing email campaigns for maximum engagement
  • Analytics: tracking and reporting on email performance metrics
  • Automation: setting up automated email workflows for lead nurturing
  • Design: creating visually appealing email templates
  • Campaign management: overseeing end-to-end email campaigns
  • CRM integration: integrating email marketing with CRM systems
  • Compliance: ensuring email campaigns comply with anti-spam regulations
  • Communication: collaborating with cross-functional teams to align email strategy

How to write an engaging job description for the Email Marketing Coordinator role?


Who does an Email Marketing Coordinator work with on daily basis?

A person with an Email Marketing Coordinator role typically works within the marketing department of an organization. They collaborate closely with colleagues in content creation, graphic design, and marketing analytics. Additionally, they may interact with the sales and customer service teams to understand customer needs and preferences better. They generally report to an Email Marketing Manager or Digital Marketing Manager, who oversees their work and provides guidance on email marketing campaigns and strategies.

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