Email Designer Job Description

Looking to hire a rockstar Email Designer for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Designer: role overview

Email Designers create visually appealing, engaging, and effective email marketing campaigns. They collaborate with the marketing team to understand the brand’s voice and target audience, and use tools like HTML and CSS to build responsive templates. A great Email Designer has an eye for design, attention to detail, and can work in a fast-paced environment.

Email Designer job description template

Email Designer Job Description:As an Email Designer, you will be responsible for creating visually stunning and effective email campaigns that engage our audience. You will be working alongside our marketing team to design, develop, and implement email templates that reflect our brand and messaging. Your creativity and attention to detail will be critical in ensuring that our emails are not only visually appealing but also optimized for deliverability and conversion. If you’re a skilled designer with experience in marketing and email campaigns, then we’d love to hear from you!

Your responsibilities

Email Designer Responsibilities

  • Design and create visually appealing and effective email templates and campaigns that align with the brand’s messaging and goals.
  • Collaborate with the marketing team to understand the target audience and create email designs that resonate with them.
  • Ensure all email designs are mobile-responsive and compatible with various email clients and devices.
  • Stay up-to-date with design trends, email best practices, and new technologies to continuously improve email designs and performance.
  • Work with the development team to implement email designs and troubleshoot any issues that arise.
  • Monitor and analyze email campaign metrics, including open rates, click-through rates, and conversions, to optimize future campaigns.
  • Manage email design projects from start to finish, including planning, design, testing, and deployment.
  • Collaborate with other designers and stakeholders to ensure brand consistency across all marketing channels.


  • Proficient in HTML and CSS
  • Experience with email marketing platforms
  • Knowledge of email marketing best practices
  • Able to create responsive designs
  • Experience in coding for various email clients
  • Ability to troubleshoot rendering issues
  • Attention to detail and pixel-perfect design
  • Understanding of email design limitations
  • Able to work with tight deadlines
  • Strong communication skills and team player attitude

Frequently asked questions

What does an Email Designer do?

Email designer is responsible for designing and creating visually appealing and effective email marketing campaigns. Their job involves designing graphic elements, selecting appropriate color schemes, and creating engaging layouts that drive traffic to the website. They must be proficient in HTML and CSS coding, and have experience in creating responsive designs that adjust to various devices. Examples of their work include designing promotional emails, newsletters, and transactional emails such as order confirmations and shipping notifications. As the demand for email marketing continues to grow, the role of the email designer becomes increasingly important in today’s digital landscape.

What skills make a great Email Designer?

  • HTML: Creating web content with markup language
  • CSS: Styling web content for visual appeal
  • Photoshop: Designing graphics and image manipulation
  • Email Client Compatibility: Designing for various email clients
  • Responsive Design: Creating emails that adapt to different devices
  • Typography: Selecting appropriate fonts for readability and aesthetics
  • Copywriting: Crafting compelling messages for email campaigns
  • Marketing Automation: Understanding automation tools and workflows
  • Analytics: Analyzing email campaign performance and optimizing content
  • Project Management: Coordinating tasks and timelines with teams

How to write an engaging job description for the Email Designer role?

When creating an email designer job description, it’s important to highlight the required skills and experience for the role. Be specific about the software and tools the candidate will need to know. Use engaging language to describe the job duties and emphasize the company culture and benefits to attract the right candidates. Make sure to include any unique selling points that will set your company apart from the competition.

Who does an Email Designer work with on daily basis?

An Email Designer in an organization typically works with the marketing team, focusing on designing and developing email marketing campaigns. They collaborate with various professionals such as copywriters, graphic designers, marketing managers, and digital strategists to ensure the email designs are in line with the company’s branding and marketing goals. They generally belong to the marketing or creative department and report to a senior marketing manager or a creative director, depending on the organizational structure.

Ready to hire
the best
Email Designer?

Beyond job description: verify candidates' skills for the Email Designer role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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