Email Deliverability Specialist Job Description

Looking to hire a rockstar Email Deliverability Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Deliverability Specialist: role overview

Email Deliverability Specialists ensure high inbox placement rates and programmatic email campaign success through their expertise in ISP relations, email authentication, compliance, and deliverability optimization. They monitor email performance metrics, troubleshoot technical issues, and implement email best practices. Ideal candidates possess strong analytical, communication, and problem-solving skills, as well as proficiency in email tools and protocols.

Email Deliverability Specialist job description template

As an Email Deliverability Specialist, you will be responsible for ensuring that our company’s email campaigns are delivered to our subscribers’ inboxes. You will monitor email deliverability metrics, troubleshoot delivery issues, and implement strategies to improve inbox placement. The ideal candidate will have strong analytical skills, familiarity with email authentication protocols, and experience with email service providers. You will collaborate with our marketing team to optimize our email campaigns and maintain our sender reputation. Join our team and help us deliver effective and engaging email campaigns to our subscribers.

Your responsibilities

  • Develop and implement email deliverability strategies to ensure maximum email deliverability rates.
  • Monitor and analyze email deliverability metrics and proactively identify and address any issues that may arise.
  • Collaborate with cross-functional teams to ensure email campaigns comply with industry best practices and legal requirements.
  • Stay up-to-date with the latest trends and technologies in email deliverability and advise on best practices for optimizing deliverability rates.
  • Manage relationships with email service providers to ensure optimal email deliverability rates.
  • Train and educate internal teams on email deliverability best practices and strategies.
  • Develop and maintain email deliverability policies and procedures.
  • Provide regular reporting on email deliverability metrics and make recommendations for improvement.
  • Work closely with marketing and sales teams to ensure email campaigns are effective and achieve business objectives.


  • Experience with email security protocols
  • Advanced knowledge of spam filters
  • Familiarity with email authentication methods
  • Ability to analyze email delivery metrics
  • Experience with email blacklist remediation
  • Ability to troubleshoot email delivery issues
  • Experience with email service providers
  • Familiarity with GDPR and CAN-SPAM laws
  • Expertise in email deliverability best practices
  • Ability to develop email deliverability strategies

Frequently asked questions

What does an Email Deliverability Specialist do?

An Email Deliverability Specialist is responsible for ensuring that emails reach their intended recipients’ inboxes. This involves monitoring and analyzing email delivery data, identifying issues that prevent successful email delivery, and implementing solutions to improve email deliverability rates. Examples of job responsibilities include optimizing email content and design, managing sender reputation, monitoring blacklists and spam complaints, and collaborating with cross-functional teams to improve email performance. A successful Email Deliverability Specialist must have knowledge of email marketing best practices, technical skills, and analytical thinking to improve email delivery rates.

What skills make a great Email Deliverability Specialist?

  • Spam Filter management – Monitoring and optimizing email deliverability
  • Email Authentication – SPF, DKIM, DMARC implementation and management
  • Email Privacy & Compliance – Ensuring emails meet legal regulations and privacy policies
  • IP Reputation Management – Monitoring and maintaining sender reputation
  • Bounce Management – Identifying and resolving email bounce issues
  • Email Metrics Analysis – Analyzing email campaign metrics to optimize deliverability
  • ISP Relations – Building and maintaining relationships with ISPs
  • Technical Troubleshooting – Diagnosing and resolving email delivery issues
  • ESP Setup & Integration – Setting up and integrating with email service providers
  • Email Deliverability Testing – Conducting A/B testing to improve deliverability rates
Note: The above section lists the top 10 skills required for the role of an Email Deliverability Specialist. These skills are critical for ensuring that emails are delivered successfully to customers’ inboxes. The Email Deliverability Specialist is responsible for monitoring and optimizing email deliverability, ensuring legal compliance, and building and maintaining relationships with ISPs. They also need to have expertise in technical troubleshooting and conducting deliverability tests.

How to write an engaging job description for the Email Deliverability Specialist role?

To write an engaging Email Deliverability Specialist job description, focus on outlining the key responsibilities and qualifications needed for the role. Highlight the importance of email deliverability and how the specialist will contribute to optimizing email campaigns. Use clear language and include specific examples of projects the candidate will work on to attract top talent.

Who does an Email Deliverability Specialist work with on daily basis?

A person with an Email Deliverability Specialist role typically works within the marketing, communications, or IT department of an organization. They collaborate with email marketing teams, content creators, developers, and database management professionals to ensure effective email delivery. They report to a manager or director within their department, such as an Email Marketing Manager, Digital Marketing Manager, or IT Manager, who oversees the overall email strategy and execution.

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