Email Copywriter Job Description

Looking to hire a rockstar Email Copywriter for your company? Read more about the role and use the job description template below to attract the best candidates.

Email Copywriter: role overview

An Email Copywriter crafts persuasive marketing emails that convert readers into customers. They write compelling subject lines, create engaging content, and use a clear call-to-action. They conduct research to identify target audience demographics, preferences, and pain points. A great Email Copywriter needs to be creative, detail-oriented, and have excellent communication skills.

Email Copywriter job description template

As an Email Copywriter, you will be responsible for crafting engaging, persuasive, and action-driven emails that drive business results. You will work closely with the marketing team to identify target audiences, develop brand messaging, and create email campaigns that resonate with customers. Your writing skills will be put to the test as you write subject lines, headlines, and body copy that entice readers to open, click, and convert. You will need to have a strong understanding of email marketing best practices, be able to write in a variety of tones and styles, and be comfortable working in a fast-paced environment.

Your responsibilities

  • Create engaging and persuasive email copy that resonates with the target audience
  • Develop and maintain a consistent brand voice across all email communications
  • Collaborate with marketing and design teams to ensure email campaigns align with overall marketing strategy
  • Conduct research on industry trends and best practices to inform email copywriting decisions
  • Write subject lines that grab attention and encourage email open rates
  • Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns
  • Stay up-to-date with email marketing regulations and compliance requirements
  • Work with email service providers to ensure successful email delivery and inbox placement


  • Minimum 3 years of email copywriting experience
  • Familiarity with email marketing platforms
  • Proficient in crafting effective subject lines
  • Ability to write concise and engaging copy
  • Experience in A/B testing email content
  • Understanding of email design elements
  • Knowledge of email deliverability best practices
  • Ability to write for a variety of audiences
  • Excellent editing and proofreading skills
  • Experience in measuring email campaign success

Frequently asked questions

What does an Email Copywriter do?

The job of an Email Copywriter is to create persuasive and engaging emails that drive conversions. This includes crafting subject lines, writing body copy, and incorporating calls-to-action. Email Copywriters must also analyze email metrics to improve future campaigns. For example, an Email Copywriter might write a promotional email for a clothing retailer, including a subject line that encourages recipients to open the email, body copy that highlights the latest collection, and a call-to-action that prompts recipients to visit the online store.

What skills make a great Email Copywriter?

  • Copywriting – Crafting compelling email copy that converts.
  • Marketing knowledge – Understanding marketing principles and strategies.
  • Research – Conducting research to gain insights on target audience.
  • Subject line expertise – Writing subject lines that grab attention.
  • Call to action writing – Creating effective CTAs for higher click-through rates.
  • A/B testing – Experimenting with different email elements to improve performance.
  • Email automation – Familiarity with email automation tools and workflows.
  • Segmentation – Ability to segment email lists for more targeted messaging.
  • Analytics – Analyzing email performance metrics for optimization.
  • Adaptability – Adapting to changes in email marketing trends and best practices.

How to write an engaging job description for the Email Copywriter role?

When writing a job description for an Email Copywriter, it’s important to highlight the key responsibilities of the role, such as crafting engaging email content and subject lines that drive conversion rates. Additionally, mention any preferred qualifications or experience, such as a background in marketing or communications, as well as any necessary technical skills. Don’t forget to showcase your company culture and values to attract the right candidates.

Who does an Email Copywriter work with on daily basis?

A person in an Email Copywriter role typically works within the Marketing or Communications department of an organization. They collaborate closely with various team members, such as Content Strategists, Graphic Designers, and Digital Marketers, to create engaging email campaigns. They usually report to a Marketing Manager, Content Manager, or Communications Manager, who oversees their projects and provides guidance and feedback.

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Beyond job description: verify candidates' skills for the Email Copywriter role with Heroify assessments

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Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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