Ecommerce SEO Specialist Job Description

Looking to hire a rockstar Ecommerce SEO Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce SEO Specialist: role overview

The ideal Ecommerce SEO Specialist should be skilled in conducting keyword research, optimizing website content, and enhancing website navigation for user experience. Strong analytical skills and knowledge in Google Analytics are a must. The candidate should possess excellent communication and collaboration skills, and be up-to-date with SEO trends and algorithm changes, identifying opportunities for improvement.

Ecommerce SEO Specialist job description template

As an Ecommerce SEO Specialist, you will work to improve online visibility and drive traffic to our e-commerce website. You will conduct keyword research, optimize site content and structure, manage backlink campaigns, and analyze data to make informed decisions. The ideal candidate has a strong understanding of search engine algorithms and experience with e-commerce platforms such as Shopify or WooCommerce. You will collaborate with marketing, web development, and content teams to achieve business objectives and ensure a seamless customer experience. Join our team and help us grow our online presence.

Your responsibilities

  • Develop and implement strategies to improve the online visibility and search engine ranking of ecommerce websites
  • Analyze website traffic and user behavior to identify opportunities for optimization and growth
  • Conduct keyword research and optimize website content, metadata, and images for targeted keywords
  • Monitor and analyze website performance metrics, including traffic, conversions, and revenue, and make data-driven decisions to improve results
  • Collaborate with web developers, content creators, and marketing teams to ensure website content is optimized for search engines and user experience
  • Stay up-to-date with industry trends and best practices in ecommerce SEO and implement new strategies as needed
  • Create and maintain reports on website performance, including SEO metrics, and communicate results to stakeholders
  • Manage and optimize paid search campaigns, including Google AdWords and Bing Ads, to drive targeted traffic and conversions
  • Manage and optimize product listings on ecommerce marketplaces, such as Amazon and eBay, to improve visibility and sales
  • Provide guidance and support to other team members on ecommerce SEO best practices and strategies


  • 3 years of ecommerce SEO experience
  • Proven track record of boosting sales
  • Expertise in keyword research
  • Ability to analyze data and draw insights
  • Familiarity with Google Analytics and Search Console
  • Knowledge of technical SEO and site architecture
  • Experience with on-page optimization
  • Awareness of industry updates and algorithm changes
  • Understanding of user experience and conversion optimization
  • Excellent communication and collaboration skills

Frequently asked questions

What does an Ecommerce SEO Specialist do?

An Ecommerce SEO Specialist is responsible for optimizing an online store’s website to rank higher in search engine results. This includes conducting keyword research, implementing meta descriptions and title tags, and optimizing product pages. They may also manage paid advertising campaigns, track website analytics, and devise strategies to improve website traffic and sales. One example of their work could be optimizing product descriptions and images to increase visibility and sales for a specific product category.

What skills make a great Ecommerce SEO Specialist?

  • Keyword Research: Identifying relevant search terms for optimization.
  • On-Page Optimization: Optimizing website content and structure.
  • Technical SEO: Implementing technical changes to improve site performance.
  • Content Creation: Developing high-quality content for website and blog.
  • Link Building: Building high-quality backlinks to improve website authority.
  • Analytics: Analyzing website data to measure SEO success and identify areas for improvement.
  • E-Commerce Knowledge: Understanding of how e-commerce platforms work and how customers interact with them.
  • Social Media Marketing: Ability to use social media platforms to promote products and services.
  • Project Management: Ability to manage multiple projects and deadlines.
  • Communication Skills: Ability to communicate effectively with clients, team members, and stakeholders.

How to write an engaging job description for the Ecommerce SEO Specialist role?

To craft an effective Ecommerce SEO Specialist job description, highlight the specific skills and experience required for the role, as well as the company culture and growth opportunities. Emphasize the value of the position and how it contributes to the overall success of the organization. Use clear and concise language to attract qualified candidates who are passionate about driving ecommerce growth through SEO strategies.

Who does an Ecommerce SEO Specialist work with on daily basis?

An Ecommerce SEO Specialist typically works in the digital marketing or ecommerce department of an organization. They collaborate with team members such as content creators, web developers, and social media managers on a daily basis to drive organic traffic to the company’s website and improve online sales. They usually report to a higher-level manager, such as the Ecommerce Manager, Digital Marketing Manager, or SEO Manager, who oversees the overall performance of the company’s online presence and marketing efforts.

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