Ecommerce Product Manager Job Description

Looking to hire a rockstar Ecommerce Product Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce Product Manager: role overview

An Ecommerce Product Manager is tasked with overseeing the development and enhancement of a company’s online store. This role requires a deep understanding of the ecommerce landscape, including market trends, consumer behavior, and technology innovations. A successful candidate should have experience in product strategy, user experience design, analytics, and marketing. Above all, an Ecommerce Product Manager should possess a passion for delivering outstanding digital experiences that drive business growth.

Ecommerce Product Manager job description template


Your responsibilities

  • Develop and implement an ecommerce product strategy that aligns with the company’s overall mission and objectives.
  • Conduct market research and analysis to identify customer needs and preferences, as well as industry trends and best practices.
  • Collaborate with cross-functional teams, including marketing, design, and development, to ensure the successful launch and ongoing maintenance of ecommerce products.
  • Manage the product lifecycle, from ideation and concept development to launch and post-launch optimization.
  • Develop product roadmaps and prioritize features and enhancements based on business impact, customer feedback, and resource availability.
  • Monitor and analyze ecommerce product performance metrics, including sales, conversion rates, and customer satisfaction, and use this data to make informed decisions about product strategy and development.
  • Stay up-to-date on ecommerce industry trends, technologies, and best practices, and use this knowledge to inform product strategy and development.
  • Communicate product updates and changes to internal teams and external stakeholders, including customers and partners.
  • Collaborate with the customer support team to ensure that customer inquiries and issues related to ecommerce products are addressed in a timely and effective manner.


  • 5 years of ecommerce product management experience
  • Demonstrated experience driving revenue growth
  • Expertise in data analysis and interpretation
  • Proven ability to develop and execute product roadmap
  • Experience with A/B testing and optimization
  • Deep understanding of customer behavior and needs
  • Strong collaboration and communication skills
  • Experience working with cross-functional teams
  • Ability to thrive in a fast-paced environment
  • Passion for innovation and staying ahead of industry trends

Frequently asked questions

What does an Ecommerce Product Manager do?

The role of an Ecommerce Product Manager revolves around defining and executing the strategy for online product offerings. This includes conducting market research, analyzing customer behavior, and collaborating with cross-functional teams to develop product roadmaps. They are responsible for ensuring that the products are aligned with the business goals, while also meeting customer demands. An Ecommerce Product Manager might also oversee the creation of product images, descriptions, and other content, as well as manage pricing, promotions, and inventory. Ultimately, their goal is to increase sales by delivering a seamless online shopping experience to customers.

What skills make a great Ecommerce Product Manager?

  • Product Strategy – Develops ecommerce product roadmap
  • Market Research – Analyzes market trends and competition
  • UX Design – Improves user experience and interface
  • Data Analytics – Analyzes data to inform decisions
  • Project Management – Manages cross-functional teams
  • SEO Optimization – Improves search engine rankings
  • Content Management – Ensures accurate and timely content updates
  • Customer Engagement – Develops strategies to improve customer engagement
  • Conversion Rate Optimization – Improves website conversion rates
  • Vendor Management – Manages relationships with third-party vendors

How to write an engaging job description for the Ecommerce Product Manager role?

To attract top Ecommerce Product Manager candidates, it’s important to write a job description that clearly outlines the responsibilities, qualifications, and expectations of the role. Use language that is both engaging and informative, and highlight any unique aspects of the position or company culture. Be sure to emphasize the importance of strong communication skills and the ability to work collaboratively with cross-functional teams.

Who does an Ecommerce Product Manager work with on daily basis?

A person with an Ecommerce Product Manager role typically works within the marketing or product management department in an organization. They collaborate with various teams such as web developers, designers, marketing, sales, and customer support on a daily basis. They often report to higher-level managers such as the Director of Ecommerce, Head of Product, or the Chief Marketing Officer, depending on the organization’s structure.

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