Ecommerce PPC Specialist Job Description

Looking to hire a rockstar Ecommerce PPC Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce PPC Specialist: role overview

An Ecommerce PPC Specialist is a highly skilled professional who specializes in driving targeted traffic to ecommerce websites through pay-per-click advertising. They are proficient in data analysis, A/B testing, and keyword research, which enables them to optimize campaigns for maximum ROI. A successful Ecommerce PPC Specialist should also possess excellent communication skills, the ability to work collaboratively, and keep up-to-date with trends and developments in the industry.

Ecommerce PPC Specialist job description template

As an ecommerce PPC specialist, you will be responsible for managing and optimizing pay-per-click campaigns across multiple platforms to drive traffic, sales, and revenue. You will conduct extensive keyword research, create compelling ad copy, and constantly monitor and adjust campaigns to ensure maximum ROI. You should have a deep understanding of ecommerce consumer behavior and be able to identify trends and opportunities to increase conversions. You will work closely with the marketing team and report on campaign performance and provide insights and recommendations for continuous improvement.

Your responsibilities

  • Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores.
  • Conduct keyword research and analysis to identify opportunities for optimization and growth.
  • Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
  • Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
  • Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
  • Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
  • Provide regular reporting and analysis of campaign performance to stakeholders.
  • Develop and maintain relationships with vendors and partners to ensure the best possible results for campaigns.
  • Test and experiment with new ad formats and platforms to identify new growth opportunities.


  • 3 years managing Ecommerce PPC campaigns
  • Proven track record of successful ad performance
  • Extensive knowledge of Google Ads and Bing Ads
  • Experience with Shopping and Display campaigns
  • Expertise in bid management and budget allocation
  • Ability to analyze data and pivot strategies accordingly
  • Familiarity with Google Analytics and UTM tracking
  • Knowledge of conversion rate optimization techniques
  • Experience with A/B testing and landing page optimization
  • Understanding of Ecommerce and customer journey

Frequently asked questions

What does an Ecommerce PPC Specialist do?

An Ecommerce PPC Specialist is responsible for managing pay-per-click advertising campaigns for ecommerce businesses. They use data analysis to optimize campaigns, increase conversions, and lower cost per acquisition. Examples of their tasks include keyword research, ad copywriting, bid management, tracking metrics, and conducting A/B testing. Their ultimate goal is to drive traffic to ecommerce websites and increase sales through effective PPC strategies.

What skills make a great Ecommerce PPC Specialist?


How to write an engaging job description for the Ecommerce PPC Specialist role?

When writing a job description for an Ecommerce PPC Specialist position, it’s important to clearly outline the responsibilities and qualifications required for the role. Use specific language to describe the job duties, such as creating and managing PPC campaigns, analyzing data, and optimizing ad performance. Highlight any unique aspects of your company’s PPC strategy and culture to appeal to top candidates. Ensure the job requirements align with the level of experience and expertise needed for the position.

Who does an Ecommerce PPC Specialist work with on daily basis?

An Ecommerce PPC Specialist typically works within the marketing or digital marketing department of an organization. They collaborate with other marketing team members such as content creators, graphic designers, and social media managers to develop and optimize online advertising campaigns. They also coordinate with web developers and product managers to ensure proper tracking and performance measurement. Their direct supervisor is generally the Ecommerce Manager or Digital Marketing Manager, who oversees the overall marketing strategy and online presence of the organization.

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