Ecommerce PPC Specialist Job Description

Looking to hire a rockstar Ecommerce PPC Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce PPC Specialist: role overview

An Ecommerce PPC Specialist is a highly skilled professional who specializes in driving targeted traffic to ecommerce websites through pay-per-click advertising. They are proficient in data analysis, A/B testing, and keyword research, which enables them to optimize campaigns for maximum ROI. A successful Ecommerce PPC Specialist should also possess excellent communication skills, the ability to work collaboratively, and keep up-to-date with trends and developments in the industry.

Ecommerce PPC Specialist job description template

As an ecommerce PPC specialist, you will be responsible for managing and optimizing pay-per-click campaigns across multiple platforms to drive traffic, sales, and revenue. You will conduct extensive keyword research, create compelling ad copy, and constantly monitor and adjust campaigns to ensure maximum ROI. You should have a deep understanding of ecommerce consumer behavior and be able to identify trends and opportunities to increase conversions. You will work closely with the marketing team and report on campaign performance and provide insights and recommendations for continuous improvement.

Your responsibilities

Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores.
Conduct keyword research and analysis to identify opportunities for optimization and growth.
Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
Provide regular reporting and analysis of campaign performance to stakeholders.
Develop and maintain relationships with vendors and partners to ensure the best possible results for campaigns.
Test and experiment with new ad formats and platforms to identify new growth opportunities.

Requirements

3 years managing Ecommerce PPC campaigns
Proven track record of successful ad performance
Extensive knowledge of Google Ads and Bing Ads
Experience with Shopping and Display campaigns
Expertise in bid management and budget allocation
Ability to analyze data and pivot strategies accordingly
Familiarity with Google Analytics and UTM tracking
Knowledge of conversion rate optimization techniques
Experience with A/B testing and landing page optimization
Understanding of Ecommerce and customer journey

Frequently asked questions

What does an Ecommerce PPC Specialist do?

An Ecommerce PPC Specialist is responsible for managing pay-per-click advertising campaigns for ecommerce businesses. They use data analysis to optimize campaigns, increase conversions, and lower cost per acquisition. Examples of their tasks include keyword research, ad copywriting, bid management, tracking metrics, and conducting A/B testing. Their ultimate goal is to drive traffic to ecommerce websites and increase sales through effective PPC strategies.

What skills make a great Ecommerce PPC Specialist?

#ERROR!

How to write an engaging job description for the Ecommerce PPC Specialist role?

When writing a job description for an Ecommerce PPC Specialist position, it’s important to clearly outline the responsibilities and qualifications required for the role. Use specific language to describe the job duties, such as creating and managing PPC campaigns, analyzing data, and optimizing ad performance. Highlight any unique aspects of your company’s PPC strategy and culture to appeal to top candidates. Ensure the job requirements align with the level of experience and expertise needed for the position.

Who does an Ecommerce PPC Specialist work with on daily basis?

An Ecommerce PPC Specialist typically works within the marketing or digital marketing department of an organization. They collaborate with other marketing team members such as content creators, graphic designers, and social media managers to develop and optimize online advertising campaigns. They also coordinate with web developers and product managers to ensure proper tracking and performance measurement. Their direct supervisor is generally the Ecommerce Manager or Digital Marketing Manager, who oversees the overall marketing strategy and online presence of the organization.

Ready to hire
the best
Ecommerce PPC Specialist?

CREATE AN ASSESSMENT FOR THIS ROLE

Beyond job description: verify candidates' skills for the Ecommerce PPC Specialist role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Ecommerce PPC Specialist skills assessment in just 5 minutes!

📖

Share essential details about the position and paste the job offer.

🤖

We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.

✍️

Make the assessment even more personalized by including open-ended questions.

🤩

Invite candidates to take the assessment and impress them with instant feedback and smart questions.

🙌

Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.

Assessments handpicked by recruiters, valued by hiring managers, and enjoyed by candidates.

Emilia Niemiec

Pomagam.pl

What I liked most was that I could easily arrange all candidates' results. Questions were at the right difficulty level.

Borys Musielak

SMOK Ventures

Significantly more people completed the test than answered the questions we previously used in recruitment forms.

Dorota Rymaszewska

hiPets

The tests not only check the level of commitment from the candidates, but also give us a quick way to evaluate their actual skills.

Adrian Piwko

Pora na Pola

I can't imagine hiring or even interviewing a candidate without checking their skills with Heroify tests first.

Katherine Keddie

Adopter

Using Heroify as the first stage of our screening process was a game changer. Without Heroify, it would have been impossible to get through all the applications.

Monika Hryniewicz

Inovo

We use Heroify because it allows us to assess candidates' analytical skills in a quick and accurate way that is also attractive to candidates.

Bartosz Majewski

Casbeg

If I were to hire for SDR or entry-level roles, I'd use Heroify not to waste time talking to people I shouldn't be talking to.

Rozalia Mikolajczak

hiPets

Heroify allowed me to conveniently compare all candidates at once. It's a genius tool to hire for sales-related roles.

Ecommerce PPC Specialist Job Description

Ecommerce PPC Specialist: role overview