Ecommerce Marketing Specialist Job Description

Looking to hire a rockstar Ecommerce Marketing Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce Marketing Specialist: role overview

An Ecommerce Marketing Specialist is responsible for driving online sales through effective digital marketing strategies. They possess strong analytical skills and are adept at utilizing various marketing channels to reach target audiences. The ideal candidate should have a deep understanding of SEO, SEM, email marketing, social media marketing, and website analytics, while also keeping up with the latest digital trends and technologies.

Ecommerce Marketing Specialist job description template

As an Ecommerce Marketing Specialist, you’ll be responsible for developing and executing online marketing strategies to increase sales and traffic for our ecommerce business. Your role will involve analyzing customer behavior and trends to optimize campaigns, managing various digital channels, and collaborating with cross-functional teams to ensure a seamless customer experience. You’ll also monitor and report on campaign performance, making data-driven decisions to continually improve and exceed business objectives. We’re seeking a skilled marketer with a proven track record in ecommerce, who is passionate about driving growth and delivering results.

Your responsibilities



  • Experience in ecommerce marketing strategy
  • Demonstrated success with email campaigns
  • Capacity for data-driven decision making
  • Proven track record of SEO optimization
  • Competency with Google Analytics and Adwords
  • Proficiency in A/B testing and optimization
  • Ability to analyze and report on campaign performance
  • Knowledge of social media advertising platforms
  • Expertise in product positioning and messaging
  • Experience with ecommerce CMS platforms

Frequently asked questions

What does an Ecommerce Marketing Specialist do?

An Ecommerce Marketing Specialist is responsible for managing all aspects of marketing for an online store. This includes developing strategies for increasing website traffic, improving conversion rates, and enhancing customer engagement. They conduct market research to identify target audiences and create relevant content, manage social media accounts, and oversee email marketing campaigns. An Ecommerce Marketing Specialist also monitors website analytics to track performance and adjust strategies accordingly. For example, they may create a retargeting campaign to bring back abandoned cart customers or optimize product pages for better search engine visibility.

What skills make a great Ecommerce Marketing Specialist?

  • SEO: Optimize content for search engines.
  • PPC: Manage and optimize pay-per-click campaigns.
  • Content Creation: Create engaging content for various channels.
  • Data Analysis: Analyze data to drive marketing decisions.
  • Email Marketing: Develop and execute email campaigns.
  • Social Media: Manage and optimize social media channels.
  • Conversion Optimization: Increase website conversion rates.
  • Project Management: Plan and execute marketing projects.
  • Market Research: Conduct market research to inform strategy.
  • Communication: Communicate effectively with stakeholders.

How to write an engaging job description for the Ecommerce Marketing Specialist role?

To write an engaging Ecommerce Marketing Specialist job description, start by clearly outlining the role’s responsibilities and required skills. Highlight the company’s unique selling points and emphasize opportunities for growth and development. Consider using language that speaks to the candidate’s ambitions and desire for career advancement, and avoid generic or overly technical terminology. Finally, be sure to include information on compensation and benefits to capture the attention of top-tier applicants.

Who does an Ecommerce Marketing Specialist work with on daily basis?

An Ecommerce Marketing Specialist within an organization typically works closely with a diverse team composed of digital marketers, web designers, copywriters, and product managers to drive online sales and improve the overall digital customer experience. They usually belong to the marketing or ecommerce department but may also collaborate with sales, customer service, and IT teams. They generally report to an Ecommerce Manager, Marketing Manager, or Digital Marketing Director, depending on the organizational structure.

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