Ecommerce Marketing Manager Job Description

Looking to hire a rockstar Ecommerce Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce Marketing Manager: role overview

Ideal candidates for Ecommerce Marketing Manager role should possess a strong understanding of digital marketing channels, analytics platforms, and consumer behavior. They should be able to develop and execute successful marketing strategies and manage a team. Exceptional communication and leadership skills are also essential.

Ecommerce Marketing Manager job description template

As an Ecommerce Marketing Manager, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness. You will work closely with cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions. Your role will involve managing and mentoring a team of marketing professionals, as well as collaborating with external partners to ensure that all marketing efforts are aligned with the company’s goals. If you have a passion for driving growth in the ecommerce space and a proven track record of success, we want to hear from you.

Your responsibilities

  • Develop and implement ecommerce marketing strategies to increase sales and revenue.
  • Manage and optimize ecommerce channels such as website, social media, email, and paid advertising.
  • Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
  • Create and execute targeted campaigns that resonate with the target audience and drive engagement.
  • Collaborate with cross-functional teams such as product, sales, and customer experience to align marketing efforts with business goals.
  • Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
  • Stay up-to-date with the latest ecommerce technology, tools, and trends to stay ahead of the competition.
  • Manage budgets and allocate resources effectively to optimize marketing spend.
  • Lead and mentor a team of ecommerce marketing specialists to achieve departmental objectives.
  • Ensure compliance with legal and ethical standards in all marketing activities.


  • 5 years in ecommerce marketing
  • Expertise in mobile and social advertising
  • Ability to manage large budgets effectively
  • Proven success in SEO optimization
  • Experience with email automation and A/B testing
  • Analytical and data-driven mindset
  • Strong project management skills
  • Excellent communication and collaboration abilities
  • Knowledge of industry trends and best practices
  • Understanding of customer behavior and psychology

Frequently asked questions

What does an Ecommerce Marketing Manager do?

An Ecommerce Marketing Manager is responsible for creating and implementing marketing strategies to increase online sales and improve customer engagement. They oversee all aspects of online marketing, including SEO, PPC, email campaigns, and social media. Their role involves analyzing customer behavior, identifying trends, and making data-driven decisions. For example, an Ecommerce Marketing Manager may develop a targeted email campaign to promote a new product line, or optimize product pages to improve search engine rankings. Ultimately, their goal is to increase brand awareness, drive traffic to the website, and improve conversion rates.

What skills make a great Ecommerce Marketing Manager?

  • Analytics: ability to analyze data and interpret insights
  • SEO: understanding of search engine optimization and best practices
  • PPC: experience with paid advertising campaigns
  • Content Marketing: ability to create and distribute engaging content
  • Conversion Rate Optimization: knowledge of techniques to improve website conversions
  • Social Media: proficiency in social media platforms and strategies
  • Email Marketing: experience with email marketing campaigns and automation
  • A/B Testing: ability to design and execute effective split tests
  • Project Management: ability to manage multiple projects and deadlines
  • Team Leadership: experience leading and managing a marketing team

How to write an engaging job description for the Ecommerce Marketing Manager role?

To attract the best candidates for an Ecommerce Marketing Manager position, it’s important to craft a clear and compelling job description. Highlight the key responsibilities and qualifications, as well as any unique selling points about the company and the role. Use specific, action-oriented language and avoid generic job description cliches. Be sure to also convey the company culture and values to help candidates gauge if they’d be a good fit.

Who does an Ecommerce Marketing Manager work with on daily basis?

A person with an Ecommerce Marketing Manager role typically works within the marketing department of an organization, collaborating with various teams such as sales, product development, customer service, and information technology. They generally report to a senior-level marketing executive, such as the Director or Vice President of Marketing, or the Head of Ecommerce. On a daily basis, they may interact and coordinate with content creators, graphic designers, web developers, data analysts, and other marketing specialists to execute strategies and drive the success of the company’s online sales initiatives.

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