Ecommerce Manager Job Description

Looking to hire a rockstar Ecommerce Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Ecommerce Manager: role overview

An Ecommerce Manager is a strategic leader who oversees all aspects of an online store, including sales, marketing, and customer experience. They collaborate with cross-functional teams, analyze data, and optimize processes to increase revenue and drive growth. The ideal candidate should have strong analytical skills, experience with web analytics tools, and a deep understanding of the latest Ecommerce trends.

Ecommerce Manager job description template

As an Ecommerce Manager, you will lead the online sales team and be responsible for developing and executing ecommerce strategies. You will oversee all aspects of the ecommerce process, including website design and functionality, product selection, pricing, digital marketing, and customer service. You will collaborate with cross-functional teams to ensure a seamless customer experience and drive revenue growth. The ideal candidate has a deep understanding of ecommerce trends, strong analytical skills, and excellent communication and leadership abilities.

Your responsibilities

  • Develop and implement ecommerce strategies that align with the company’s goals and objectives.
  • Manage and oversee ecommerce operations, including website design and development, order fulfillment, and customer service.
  • Analyze ecommerce data and metrics to identify areas of improvement and optimize performance.
  • Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless ecommerce operations.
  • Stay up-to-date with industry trends and best practices to ensure the company’s ecommerce strategies remain competitive.
  • Develop and manage the ecommerce budget, ensuring resources are allocated effectively.
  • Oversee the development and implementation of ecommerce marketing campaigns, including email marketing, social media, and advertising.
  • Drive ecommerce sales and revenue growth through effective merchandising and product assortment strategies.
  • Ensure the ecommerce site is user-friendly, intuitive, and optimized for search engines.
  • Manage relationships with ecommerce vendors and service providers, ensuring the company receives the best possible service and support.


  • 3 years ecommerce management experience
  • Proven track record of sales growth
  • Analytical skills to track and optimize website metrics
  • Knowledge of ecommerce platforms and technology
  • Excellent project management abilities
  • Expertise in SEO and SEM
  • Experience managing a team
  • Ability to prioritize and multitask
  • Understanding of ecommerce best practices
  • Strong communication skills

Frequently asked questions

What does an Ecommerce Manager do?

An Ecommerce Manager is responsible for overseeing online sales and marketing efforts for a company. This includes managing product listings, optimizing website design for user experience, and analyzing data to make informed decisions. They may also be responsible for managing a team of employees and coordinating with other departments such as marketing and IT. Some specific examples of tasks they may perform include creating email marketing campaigns, improving website navigation, and analyzing sales data to identify trends and opportunities for growth.

What skills make a great Ecommerce Manager?

  • SEO Optimization – improving website’s visibility on search engines
  • Analytics – interpreting data to make informed decisions
  • Marketing – creating and executing campaigns to drive sales
  • Customer Service – managing customer satisfaction and inquiries
  • Project Management – overseeing website development and improvements
  • Inventory Management – monitoring stock levels and ordering
  • Web Design – creating visually appealing and user-friendly website layouts
  • Content Creation – producing engaging and informative product descriptions
  • Payment Processing – ensuring secure and efficient payment methods
  • Team Management – leading and motivating a team of ecommerce professionals

How to write an engaging job description for the Ecommerce Manager role?

When writing an Ecommerce Manager job description, it’s important to highlight the responsibilities and qualifications of the position. Be sure to include specific details about the company’s ecommerce goals and any tools or platforms the candidate should have experience with. Use clear, concise language and focus on selling the benefits of the job, such as growth opportunities and company culture. This will help attract top talent and ensure a successful hiring process.

Who does an Ecommerce Manager work with on daily basis?

A person with an Ecommerce Manager role typically works within the marketing or sales department of an organization, collaborating closely with teams such as digital marketing, product management, web development, and customer service. On a daily basis, they interact with various team members to strategize and optimize the online sales channel for the company. Ecommerce Managers usually report to higher-level executives such as the Director of Ecommerce, Head of Marketing, or the Chief Marketing Officer (CMO).

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