Digital Marketing Strategist Job Description

Looking to hire a rockstar Digital Marketing Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.

Digital Marketing Strategist: role overview

Digital Marketing Strategists develop and oversee online marketing strategies to increase brand awareness and drive sales. They research target audiences, create content, and monitor trends to optimize campaigns and increase ROI. Great Digital Marketing Strategists possess exceptional communication skills, critical thinking abilities, and a deep understanding of analytics.

Digital Marketing Strategist job description template

As a Digital Marketing Strategist, you will be responsible for developing and executing marketing strategies that drive business growth. You’ll analyze market trends, conduct research, and identify target audiences to develop compelling content and campaigns that engage and convert customers. You’ll also work closely with cross-functional teams to optimize digital channels, including social media, email, SEO, and PPC. Ideal candidates will have a deep understanding of digital marketing, exceptional communication skills, and the ability to think creatively and analytically to achieve business goals. Join us to take your marketing skills to the next level!

Your responsibilities

  • Develop and execute digital marketing strategies to increase brand awareness, website traffic, and lead generation.
  • Conduct market research and analyze industry trends to identify new opportunities and improve existing strategies.
  • Create and manage digital marketing campaigns across various channels, including social media, email, and search engines.
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure alignment and consistency across all marketing materials.
  • Monitor and analyze campaign performance, using data to make informed decisions and optimize campaigns for maximum ROI.
  • Stay up-to-date with emerging trends and technologies in digital marketing, making recommendations for new strategies and tactics as appropriate.
  • Manage budgets and allocate resources effectively to ensure the success of all marketing initiatives.
  • Communicate regularly with key stakeholders, including senior management, to provide updates on campaign performance and make recommendations for future strategies.
  • Provide guidance and mentorship to junior team members, helping to develop their skills and grow their careers.


  • 5 years of experience in digital marketing
  • Expertise in SEO, PPC, and social media
  • Proven track record of increasing ROI
  • Strong analytical and data-driven approach
  • Familiarity with marketing automation tools
  • Excellent project management skills
  • Ability to develop and execute digital strategies
  • Experience with A/B testing and optimization
  • Knowledge of current digital marketing trends
  • Strong leadership and communication skills

Frequently asked questions

What does a Digital Marketing Strategist do?

The primary job of a Digital Marketing Strategist is to analyze and develop strategies that would enhance a company’s online presence. This may involve optimizing website content, managing social media platforms, monitoring analytics, and creating PPC campaigns. They also perform market research to identify potential customers and discover new trends. For instance, a Digital Marketing Strategist may design a comprehensive SEO plan to drive traffic to the business website or use email marketing to increase brand awareness. Ultimately, their role is to ensure that a company’s online marketing efforts align with its overall business goals.

What skills make a great Digital Marketing Strategist?

  • SEO – optimizing websites to rank higher on search engines
  • PPC – managing paid advertising campaigns on search and social media
  • Analytics – analyzing and interpreting data to inform marketing decisions
  • Content Marketing – creating and promoting valuable content to attract and retain customers
  • Social Media – understanding and utilizing social media platforms for brand awareness and engagement
  • Email Marketing – crafting effective email campaigns to drive conversions
  • CRO – optimizing website and landing page design to increase conversions
  • UX – understanding user behavior and designing user-friendly experiences
  • Project Management – coordinating and managing marketing projects and teams
  • Communication – effectively communicating with different stakeholders and teams

How to write an engaging job description for the Digital Marketing Strategist role?

To attract the best Digital Marketing Strategist candidates, job descriptions should be clear, concise, and engaging. Highlight the key responsibilities, required skills, and the company culture. Be specific about the expected outcomes and the tools and technologies they’ll use. Use active verbs, avoid buzzwords, and be transparent about compensation and the hiring process.

Who does a Digital Marketing Strategist work with on daily basis?

A Digital Marketing Strategist typically works within the marketing department of an organization. They collaborate with various team members, such as content creators, graphic designers, web developers, and social media managers, to implement digital marketing strategies. They also interact with other departments, such as sales and product development, to gather insights and ensure alignment with overall business objectives. A Digital Marketing Strategist usually reports to a higher-level executive, such as the Marketing Manager, Director of Marketing, or Chief Marketing Officer.

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