Digital Marketing Coordinator Job Description

Looking to hire a rockstar Digital Marketing Coordinator for your company? Read more about the role and use the job description template below to attract the best candidates.

Digital Marketing Coordinator: role overview

A Digital Marketing Coordinator is responsible for creating and managing online marketing campaigns to promote a business’s products and services. Key skills include social media advertising, email marketing, and search engine optimization. The ideal candidate must be analytical, creative, and possess excellent communication skills.

Digital Marketing Coordinator job description template

As a Digital Marketing Coordinator, you will be responsible for developing and implementing digital marketing strategies to increase brand awareness and drive traffic to our website. You will work closely with the marketing team to execute campaigns across various digital channels, including social media, email, and paid advertising. Your duties will include analyzing data to measure campaign performance, identifying areas for improvement, and making recommendations to optimize strategies. You will need to be highly organized, detail-oriented, and possess excellent communication skills to succeed in this role. Join us now and help us take our marketing efforts to the next level!

Your responsibilities

  • Develop and execute digital marketing campaigns across various platforms, including social media, email, and search engines.
  • Analyze and measure the effectiveness of campaigns and adjust strategies as needed.
  • Create and maintain digital marketing calendars and schedules.
  • Collaborate with internal teams and external partners to ensure consistent messaging and branding.
  • Manage and maintain website content and optimize for SEO.
  • Create and manage email marketing campaigns, including list segmentation and A/B testing.
  • Monitor and report on website and campaign analytics using tools such as Google Analytics.
  • Stay up-to-date with the latest trends and technologies in digital marketing.
  • Manage and maintain social media accounts, including creating content and community management.
  • Research and identify opportunities for growth and improvement in digital marketing efforts.


  • 3 years of experience in digital marketing
  • Expertise in Google Analytics and AdWords
  • Proficient in content creation and management
  • Strong knowledge of SEO and SEM
  • Ability to manage multiple social media platforms
  • Familiarity with email marketing and automation tools
  • Experience with A/B testing and data analysis
  • Excellent communication and project management skills
  • Comfortable working in a fast-paced environment
  • Proven record of driving results and ROI

Frequently asked questions

What does a Digital Marketing Coordinator do?

A Digital Marketing Coordinator is responsible for managing multiple aspects of a company’s digital marketing strategy. This includes developing and executing campaigns, tracking and analyzing data, and optimizing campaigns for better performance. They may also be responsible for managing social media accounts, creating and distributing content, and collaborating with other teams to ensure brand consistency. For example, they may create and run a Facebook advertising campaign, analyze the data from the campaign, and adjust the targeting and messaging based on their findings.

What skills make a great Digital Marketing Coordinator?

  • SEO – Optimizing website content for search engines
  • PPC – Managing Pay-Per-Click advertising campaigns
  • Social Media – Planning and executing social media marketing strategies
  • Email Marketing – Creating and delivering email campaigns to reach target audience
  • Analytics – Monitoring and analyzing website and campaign performance data
  • Content Creation – Developing and producing engaging content for various platforms
  • Graphic Design – Creating visually appealing designs for digital marketing materials
  • Project Management – Coordinating and managing multiple marketing projects simultaneously
  • Copywriting – Crafting compelling copy for advertisements and marketing materials
  • Communication – Effectively communicating with team members and clients

How to write an engaging job description for the Digital Marketing Coordinator role?

When writing a job description for a Digital Marketing Coordinator, be sure to highlight the key responsibilities of the role and the skills required. Use clear and concise language and provide details on the company culture and benefits. Including information about any growth opportunities or training programs can also help attract top candidates.

Who does a Digital Marketing Coordinator work with on daily basis?

A Digital Marketing Coordinator typically works with various teams, such as content creators, graphic designers, and social media managers, within an organization on a daily basis. They usually belong to the marketing department and often collaborate with sales and product development teams. They generally report to a Digital Marketing Manager or a Marketing Director, who oversees their tasks and outcomes.

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