Digital Advertising Specialist Job Description

Looking to hire a rockstar Digital Advertising Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

Digital Advertising Specialist: role overview

The Digital Advertising Specialist should possess strong analytical and problem-solving skills, as well as expertise in pay-per-click advertising platforms. They should demonstrate experience in developing and executing successful digital advertising campaigns, in addition to staying up-to-date with industry trends and best practices. The ideal candidate will also possess excellent communication and project management skills.

Digital Advertising Specialist job description template

As a Digital Advertising Specialist, you will be responsible for developing and executing digital marketing campaigns across various channels, including social media, display advertising, and email. You will use your expertise in data analysis to continuously optimize campaigns to drive traffic and conversions. You will also work closely with other teams to ensure that campaigns align with overall business goals. The ideal candidate will have a strong understanding of digital marketing trends, excellent communication skills, and experience in managing large advertising budgets.

Your responsibilities

  • Develop and execute digital advertising campaigns across multiple platforms, including social media, search engines, and display networks
  • Perform research to identify target audiences and optimize ad targeting
  • Monitor and analyze campaign performance, adjusting strategies as needed to improve results
  • Collaborate with creative and content teams to develop ad creatives and landing pages
  • Manage budgets and allocate spend effectively across campaigns
  • Stay up-to-date with industry trends and best practices to continually improve campaign performance
  • Communicate campaign performance and recommendations to internal teams and clients
  • Develop and maintain relationships with advertising platforms and vendors
  • Provide guidance and mentorship to junior team members


  • 3 years in Digital Advertising
  • Expertise in Paid Search
  • Experience with Social Media Advertising
  • Ability to create and analyze reports
  • Strong knowledge of Google Analytics
  • Working experience with DSPs
  • Ability to manage budgets effectively
  • Proficiency in Excel and PowerPoint
  • Excellent communication skills
  • Experience in A/B testing
As a Digital Advertising Specialist, the ideal candidate should possess a certain level of experience and expertise in the digital advertising field. The following are 10 requirements that applicants should meet in order to be considered for this position.The candidate must have a minimum of 3 years of experience in digital advertising. They should be an expert in paid search, with experience in social media advertising. The candidate should have the ability to create and analyze reports, with a strong knowledge of Google Analytics. They should also have working experience with DSPs and the ability to manage budgets effectively.A proficiency in Excel and PowerPoint is a must, as well as excellent communication skills. The ideal candidate should also have experience in A/B testing, a proven track record of success, and the ability to work well in a team.

Frequently asked questions

What does a Digital Advertising Specialist do?

A Digital Advertising Specialist is responsible for creating, executing, and managing online advertising campaigns. Their duties include developing advertising strategies, identifying target audiences, creating and optimizing ad copy, monitoring campaign performance, and making data-driven decisions to achieve optimal results. Specific examples of their work may include running Google Ads campaigns, managing social media advertising, and optimizing bidding strategies for programmatic advertising. Overall, a Digital Advertising Specialist plays a critical role in driving digital marketing success for a business.

What skills make a great Digital Advertising Specialist?


How to write an engaging job description for the Digital Advertising Specialist role?

To attract top-tier Digital Advertising Specialist candidates, your job description should focus on the essential skills, qualifications, and responsibilities required for the role. Use concise language, highlight key achievements, and include specific examples of successful campaigns. A well-crafted job description will help you stand out from competitors and attract the right talent for your organization.

Who does a Digital Advertising Specialist work with on daily basis?

A Digital Advertising Specialist typically works within the marketing department of an organization. They collaborate with various team members such as content creators, graphic designers, social media managers, and website developers to create and execute integrated digital advertising campaigns. They usually report to a Digital Marketing Manager or Marketing Director, who oversees the overall digital marketing strategy and monitors the performance of the campaigns. In some cases, they may also work closely with sales teams or external agencies to ensure that the advertising efforts align with the company’s goals and objectives.

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