Data-driven Marketing Manager Job Description

Looking to hire a rockstar Data-driven Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Data-driven Marketing Manager: role overview

The ideal Data-driven Marketing Manager should bring a mix of technical and analytical skills, along with a creative and strategic mindset. This visionary must lead the team in identifying opportunities through data collection, analysis, and interpretation while implementing successful marketing campaigns and driving ROI. They must also stay up-to-date with the latest marketing trends and technologies, have a solid understanding of digital media channels, and be a great communicator.

Data-driven Marketing Manager job description template

As a Data-driven Marketing Manager, you will lead the development and execution of data-driven marketing campaigns that drive customer acquisition and retention. You’ll be responsible for analyzing campaign performance and adjusting strategies to optimize results, all while ensuring brand consistency and compliance with industry regulations. You’ll work closely with cross-functional teams to identify target audiences and develop messaging that resonates with them, using data insights to inform your decisions. The ideal candidate will have a strong background in marketing analytics, campaign management, and project leadership.

Your responsibilities

  • Develop and implement data-driven marketing strategies to achieve business objectives.
  • Analyze and interpret market trends and customer behavior to identify opportunities for growth.
  • Use data analytics tools to create customer profiles and segmentation strategies.
  • Collaborate with internal teams to develop targeted messaging and campaigns that resonate with customers.
  • Manage and optimize marketing campaigns across multiple channels, including social media, email, and paid advertising.
  • Track and report on campaign performance, regularly analyzing data to make data-driven decisions.
  • Stay up-to-date with industry trends and emerging technologies to ensure the company is using the most effective marketing strategies.
  • Lead and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals.
  • Build and maintain relationships with key stakeholders, including customers, vendors, and partners.
  • Take charge of budgeting and resource allocation for marketing campaigns, ensuring that resources are used effectively to maximize ROI.


  • 5 years of marketing experience
  • Proven track record in data analysis
  • Experience managing a team
  • Familiarity with CRM software
  • Experience with A/B testing and optimization
  • Knowledge of SEO best practices
  • Experience with lead generation
  • Strong project management skills
  • Excellent communication and presentation skills
  • Ability to work in a fast-paced environment

Frequently asked questions

What does a Data-driven Marketing Manager do?

A Data-driven Marketing Manager uses data and analytics to make informed decisions about marketing strategies and campaigns. They are responsible for collecting, analyzing, and interpreting data to identify trends, opportunities, and areas for improvement. For example, they may use data to determine the most effective channels for reaching target audiences or to personalize marketing messages. They also collaborate with other teams, such as sales and product, to ensure consistency in messaging and brand positioning. Ultimately, their goal is to maximize ROI and drive business growth through data-driven insights.

What skills make a great Data-driven Marketing Manager?


How to write an engaging job description for the Data-driven Marketing Manager role?

To attract top candidates for a Data-driven Marketing Manager role, it’s important to craft a detailed job description that highlights the required skills and experience needed to succeed in the position. Make sure to include information about the company culture and any unique benefits offered to employees. Use clear and concise language and focus on what sets your organization apart from competitors.

Who does a Data-driven Marketing Manager work with on daily basis?

A person with a Data-driven Marketing Manager role typically works closely with members of the marketing team and other cross-functional teams within an organization, such as sales, product, and analytics departments. They usually belong to the marketing department and report directly to a higher-level marketing executive, such as a Marketing Director or Chief Marketing Officer (CMO). Their daily interactions may also involve collaboration with data analysts, digital marketers, content creators, and graphic designers to optimize and measure the effectiveness of marketing campaigns and strategies.

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