Copywriter Job Description

Looking to hire a rockstar Copywriter for your company? Read more about the role and use the job description template below to attract the best candidates.

Copywriter: role overview

A great Copywriter should have a flair for creating compelling content that resonates with the audience. They possess excellent research, writing, and communication skills. They can thrive under pressure and meet tight deadlines. They should be adaptable and keen to learn. A Copywriter should be capable of delivering high-quality content that meets the requirements of the brand.

Copywriter job description template

As a copywriter, you will be responsible for crafting engaging and persuasive content that effectively communicates a brand’s message to its target audience. You’ll work closely with marketing teams to ensure that your writing aligns with the brand’s tone and voice. Successful candidates will possess excellent writing and editing skills, a keen eye for detail, and the ability to meet tight deadlines. As a key player in a company’s marketing strategy, your work as a copywriter will have a direct impact on its success.

Your responsibilities

  • Developing and creating engaging and persuasive copy for various marketing materials such as advertisement, social media posts, websites, brochures, and more.
  • Conducting thorough research and analysis to gain an in-depth understanding of the target audience, product, and brand.
  • Collaborating with designers, marketers, and other professionals to craft effective and cohesive messaging that aligns with the company’s brand voice and tone.
  • Proofreading and editing copy to ensure accuracy, clarity, and consistency in messaging.
  • Staying up-to-date with industry trends and best practices in copywriting, marketing, and advertising.
  • Meeting tight deadlines while maintaining high-quality standards.
  • Adhering to brand guidelines and ensuring that all copy is consistent with the company’s voice and tone.
  • Tracking and analyzing the performance of marketing materials and making data-driven decisions to improve messaging and drive results.


  • Proven portfolio of versatile copywriting
  • Experience in direct response and conversion copywriting
  • Ability to write for different niches and industries
  • Excellent research skills
  • Able to write persuasive and engaging copy
  • Proficient in SEO techniques and keyword research
  • Exceptional attention to detail and editing skills
  • Ability to meet tight deadlines
  • Exceptional knowledge of grammar and proofreading
  • Experience writing product descriptions and web copy

Frequently asked questions

What does a Copywriter do?

A Copywriter is responsible for creating written content that persuades, informs, and engages an audience. They develop messaging that can be used across various mediums, including websites, social media, advertisements, and more. Their job is to craft compelling copy that inspires action, whether it’s making a purchase, signing up for a newsletter, or simply learning more about a product. Examples of their work include writing product descriptions, taglines, and ad campaigns that resonate with consumers and accurately represent a brand’s voice.

What skills make a great Copywriter?

  • Copywriting: Crafting persuasive and engaging content.
  • Research: Conducting thorough research to gather information.
  • SEO: Optimizing content for search engines and user experience.
  • Creativity: Generating unique and original ideas.
  • Communication: Articulating ideas effectively and clearly.
  • Editing: Reviewing and refining content for clarity and accuracy.
  • Time management: Meeting deadlines and delivering quality work on time.
  • Critical thinking: Analyzing information to make informed decisions.
  • Attention to detail: Ensuring accuracy and consistency in every detail.
  • Adaptability: Flexibly adjusting to project needs and changes.

How to write an engaging job description for the Copywriter role?

When crafting a job description for a Copywriter role, it’s important to highlight the key responsibilities and skills needed for the position. Be sure to emphasize the company culture and values, as well as any unique benefits or perks. Use clear and concise language, and avoid using jargon or buzzwords. Finally, be honest and transparent about the challenges and expectations of the role to attract the best candidates.

Who does a Copywriter work with on daily basis?

A person with a Copywriter role typically works within an organization’s marketing or advertising department. On a daily basis, they collaborate with a variety of colleagues such as graphic designers, content strategists, social media managers, and marketing managers to develop compelling and persuasive content for various channels. They usually report to a senior copywriter, creative director, or head of content, depending on the organization’s structure.

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Beyond job description: verify candidates' skills for the Copywriter role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

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