Content Strategist Job Description

Looking to hire a rockstar Content Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.

Content Strategist: role overview

A Content Strategist works to craft and implement a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. They conduct research, analyze data, and collaborate with stakeholders to ensure content meets business goals. A great Content Strategist excels in communication, organization, and creativity.

Content Strategist job description template

As a Content Strategist, you’ll be responsible for creating and implementing strategies that align with a company’s goals and target audience. You’ll conduct research, develop plans, and oversee the production and distribution of digital and print content. You’ll work with a team of writers, editors, and designers to ensure that all content is engaging, informative, and on-brand. To excel in this role, you should have excellent communication skills, a deep understanding of content marketing, and the ability to adapt to changing trends and technologies.

Your responsibilities

  • Developing and executing content strategies that align with the company’s goals and objectives.
  • Researching and analyzing the target audience to determine their content preferences and needs.
  • Creating and managing editorial calendars to ensure timely publication of content.
  • Collaborating with internal teams to ensure consistent messaging and brand voice across all content channels.
  • Managing a team of content creators, including writers, editors, and designers.
  • Tracking and analyzing content performance metrics to continuously improve content effectiveness.
  • Staying up-to-date with industry trends and best practices to ensure that the content strategy remains relevant and effective.
  • Ensuring that all content is accurate, well-written, and engaging for the target audience.
  • Managing the content budget and ensuring that resources are allocated effectively.
  • Identifying and mitigating content-related risks, such as legal or reputational issues.


  • 5 years of content strategy experience
  • Experience crafting content for multiple channels
  • Experience conducting content research and analysis
  • Experience developing content strategies for various industries
  • Ability to collaborate with cross-functional teams
  • Excellent communication and presentation skills
  • Strong project management skills
  • Knowledge of SEO best practices
  • Understanding of user experience principles
  • Ability to analyze and interpret data

Frequently asked questions

What does a Content Strategist do?

Content Strategists are responsible for creating a roadmap for effective content creation and distribution across multiple platforms. They work closely with content creators to ensure that all content aligns with the brand’s messaging and objectives, while also meeting the needs and preferences of the target audience. Specific examples of their job responsibilities include conducting research to identify content opportunities, developing editorial calendars, overseeing content production, and analyzing the performance of content to make improvements.

What skills make a great Content Strategist?

  • Content analysis: Analyzing and evaluating content to enhance it.
  • SEO optimization: Creating content that ranks well in search engines.
  • Project management: Organizing content projects from start to finish.
  • Copywriting: Writing compelling copy for various mediums.
  • Marketing strategy: Developing strategies to promote content effectively.
  • Branding: Ensuring content aligns with brand values and messaging.
  • Market research: Conducting research to understand target audiences.
  • Analytics: Measuring and analyzing content performance.
  • Collaboration: Working effectively with cross-functional teams.
  • Content planning: Developing plans for content initiatives.

How to write an engaging job description for the Content Strategist role?

When writing a job description for a Content Strategist position, make sure to highlight the key responsibilities and qualifications required for the role. Use clear and concise language that outlines the goals and objectives of the position. Be sure to mention the company’s mission and values to attract candidates who align with the organization’s culture. Finally, make the job description stand out by incorporating a few creative elements that showcase the exciting opportunities and challenges of the role.

Who does a Content Strategist work with on daily basis?

A Content Strategist typically works with team members from various departments within an organization on a daily basis. They often collaborate with marketing, product development, and design teams, as well as writers, editors, and other creative professionals. Within the company, they usually belong to the marketing or communications department. Content Strategists often report to a Marketing Manager, Content Manager, or Director of Marketing, depending on the company’s structure.

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